Getting TRUCK INSURANCE LEADS and prospects is the number one problem facing any insurance agent that is serious about writing Truckers' Insurance. There are two types of businesses that would sell you leads. One is a business in a truck-related field that has a website that attracts trucks looking for other info. An example of this would be Truckers Magazines or a Truck Sales or Truck Manufacturing Company. The other is a Truck Insurance Agency that has developed a way to advertise on the internet, captures trucks' info, and sells it because the trucker is either out of their insuring territory or does not fit within the guidelines of the companies they represent. Either way, the leads you pay for (whether you get the business or not) will cost approximately $ 50 to $ 300 per lead depending on the number of trucks in the lead. Anyone that insures trucks knows that underwriting guidelines vary, and any lead that's generated by these two methods will require you to follow-up and get additional information from the prospect.
3 WAYS TO GET YOUR OWN TRUCK INSURANCE LEADS
1) Direct mail. Develop a postcard for your agency. Full color post cards cost.06 to.07 each to print when purchased in bulk and 24 cents for the stamp. A list of all Motor Carriers in the entire United States can be purchased online. These carriers come on a program that can be sorted by x-date, size, state, commodities hauled and zip code, with an address that can be printed on a mailing label. Anytime a prospect receives a postcard from you it helps “brand” your agency as a “Truck Insurance Specialist.” From my experience, for about $ 700 you can send 2000 pieces of mail a month. The return rate is between 1.5-2.0%. You do the math.
2) Search Google for Motor Carrier Licensing and Permitting Agencies in your area. Generally these agencies refer their clients to Truck Insurance Specialists only. Take the employees pizza for lunch and, if the owner plays golf, take him out and you're in!
3) Learn to drive customers to your website using keyword research and develop capture forms so you can contact them and retain their information. I have used all the methods above and all are worthwhile. The third one, however, is the wave of the future. Anyone that can understand how to use the massive potential of the Internet to market their own-or anyone's products online successfully will always have plenty of leads. There's no need to pay a third-party when, if you play your cards right, the prospect will come to you.