Ask anyone in the business and you'll discover one of their biggest challenges is focus. Without focus you get stuck. You get off track. You lose sight of where you're headed and how to get there. You're spinning your wheels working on auto-pilot. You are not making the progress you know you can and know…
Ask anyone in the business and you'll discover one of their biggest challenges is focus. Without focus you get stuck. You get off track. You lose sight of where you're headed and how to get there. You're spinning your wheels working on auto-pilot. You are not making the progress you know you can and know you should be.
So what do you do and where do you turn? You know what you want to do, you know what you want to accomplish. You just do not know how to do it, or even if you know how you just can not stay motivated enough to follow through and get it done. How do you get the help you need to get over this hump and get the ball rolling again churning out more sales and profits for you?
Can you even imagine stepping onto the field or into the arena for any sporting event without a clear objective for the game … without a plan to make it happen? As a player you never even thought about how to make it happen … you only knew the objective was to win and you counted on your coach to form the plan. You relied on your coach to direct the action to turn that plan into a reality. But where's your coach now?
Most of you have tried turning to a sales manager or another person in the industry to get the help you need to gain the focus and direction you need to achieve the success you want. However, it did not take long to realize each had their own agenda for the relationship. They were not solely focused on your success. Perhaps, they secretly feared your success would exceed their own and even make them look bad.
Both you and these mentor partners were too close to the field to see the game from an objective perspective. You were too focused on doing things the way they've always been done to even challenge a new idea let alone give it a try. It should not be a surprise when old plays do not produce great results. After all the other team knows it's coming.
To get the success you crave you'll need to make the best use of your time, you'll need clear objectives, and you'll need to develop a plan to get those objectives. An outside perspective can be priceless because an outsider can challenge the status quo and provide proven ways to achieve results that others are not using. Plus the outsider is not bound by objectives beyond the one's you want. An outside coach does not care which products you sell for what company. An outside coach only cares you achieve the sales and profits you want.
The outside coach does not have an ax to grind inside the practice and is not working for someone else they're working for and with you. The reason a coach works so well in the sports industry is because the coach helps each player achieve their best holding them accountable, noting the little mistakes that are keeping them from improvement, and showing them a way to success. Coaching works just as well in the insurance and financial industries because the coach shortens your development by getting you focused on the right objectives, getting you achieving your goals, and setting timelines for achievement creating self-accountability. With a coach on your side you make all the sales and keep all the money while the coach is there to guide you on.
The success or failure of insurance agents comes down to qualified insurance leads that equal simple easy sales. See, since the birth of the web the insurance landscape has been change forever. Little companies and brokers are now competing at a fair play levels with big insurance carriers. With all this competition, the consumer has…
The success or failure of insurance agents comes down to qualified insurance leads that equal simple easy sales. See, since the birth of the web the insurance landscape has been change forever. Little companies and brokers are now competing at a fair play levels with big insurance carriers. With all this competition, the consumer has the upper hand. Pitting companies against each other for the best rate and coverage.
Quality and qualified leads seems to be a high priority to thousands of agents. After all, time is money and chasing bogus leads and dead ends does not put food on the table.
What if you had access to leads that are fresh and only a few hours old? Does that idea of reaching and contacting a lead within hours of requesting a quote make you smile? Could you land that deal?
Your search for qualified insurance leads has lead you here, so landing that deal should not be hard. It is common knowledge in the insurance industry that the faster you can contact a possible client after requesting a quote, the more likely you will complete the sale. These people are hungry for insurance and need help. You are their help.
Getting online insurance leads has more advantages than traditional ways of hammering on doors and making hundreds of phone calls. Online leads are fresh, new and instant. The policies practically sell themselves because people want those products. This is your weapon. The knowledge that these people need your help but do not know where to look or start. No one wants to wait on a phone anymore. No one wants to go to the mall to find out about insurance. The internet is the way of choice for millions.
How do you get quality from you leads? Three easy ways.
First, you have to set yourself up with a good company. Simply picking the first company that has a nice web page will only leave you with empty pockets and wasted time.
Second, find companies that will work hard for you. Places that view you as their customer. After all, you are buying a service. The hard work is done for you. No need to search for leads anymore, all you need to do is finish the sale. Remember that these people want insurance. There is no reason for you to fail.
Third, find a company that will credit you back for bogus leads. Bogus leads all the time. If you link with companies that offer credits for bad leads, you will further your success.
Many online insurance brokers and companies will offer insurance leads for sale for many reasons. Sometimes companies have to many leads that they can deal with or sell those leads to make a profit from affiliates who work on their behalf. No matter what the reason is, paying for leads is a great way to…
Many online insurance brokers and companies will offer insurance leads for sale for many reasons. Sometimes companies have to many leads that they can deal with or sell those leads to make a profit from affiliates who work on their behalf. No matter what the reason is, paying for leads is a great way to sell policies.
Since the birth of the web, companies in all areas and fields have had to change marketing and business tactics to stay ahead of competition. Consumers are spending billions of dollars a year online from the comfort of their homes. Shopping and comparing prices has given the upper hand to the consumer while corporations become more volatile to consumer trends. This has also affected the insurance industry.
The old days of insurance business practice has had a head on collision with the information super highway. Millions of people turn on their computers daily to search for answers and information about questions that they have. At the same time this have allowed online insurance companies to offer fast and easy ways to get insurance quotes in a matter of minutes. People no longer choose to wait on the phone, but rather give a brief description of themselves to get rates and coverage information on insurance plans that fit their lifestyle.
This is your ace card. Getting good insurance leads for sale will give you instant, real time, up to date information on people who want insurance. These people have done all the work. They have given their contact information, age, health status and type of insurance they want straight to you. All you have to do is explain the benefits of the products you sell and how they will be better off with it. Depending on what company you get you leads from, many will work with you in the event of a bogus lead.
Think about it. Would you have an easier time selling a policy if the person you are taking to just searched for a quote online? Do you think that if you impressed them and made them feel important that they would come back to you again? Maybe send their friends to you as well.
One lead could end up as ten or more. Getting the proper leads is vital to your business and success. Chasing bogus leads and dead ends only wastes your precious time.
The never ending battle among agents and insurance companies often plays out like a war movie with a heroes end. The hero gets the girl, the life and love he wants but at a price. This price is more affordable to you and you do not need to lose an eye or leg to be…
The never ending battle among agents and insurance companies often plays out like a war movie with a heroes end. The hero gets the girl, the life and love he wants but at a price. This price is more affordable to you and you do not need to lose an eye or leg to be victorious.
Your need for insurance leads is good to have in order for you to gain the upper hand on other agents. Even better, you now can get leads that are fresh and prime for converting into sales. The fact is, the faster you make contact with a customer looking for insurance, the better chances you have getting them to sign a policy. Further more, when you get a fresh lead, you can often change their minds to switch to other insurance plans you can provide for them.
Many people who do online insurance quotes want insurance fast. However, they do not want to feel like a rabbit being hunted by and eagle. It is important to make the customer feel like you are there to help and not just sell. Those who succeed understand this fundamental key to selling insurance. People do not buy goods and services from those who may have the best knowledge about products. People do buy goods and services from trustworthy individuals who understand their needs. Getting new and up to date leads lets you the easy sale. Since most customers do their research prior to buying insurance, you only have to explain the benefits they will enjoy. This is why you need insurance leads.
If you are a new agent or one who wants to add to his / her clientele, having the latest and newest leads is all that matters. The work of searching and phoning unpromising leads is over. You no longer need insurance leads that waste your time and end up as dead ends.
If you are reading this article you are obviously looking for a way to help you buy insurance leads. The world of insurance is always changing like it's customers. People want more coverage and lower rates. The old days of selling moderate policies to people is over. Since the birth of the internet people are…
If you are reading this article you are obviously looking for a way to help you buy insurance leads. The world of insurance is always changing like it's customers. People want more coverage and lower rates. The old days of selling moderate policies to people is over. Since the birth of the internet people are now smarter and more informed before spending their hard earned cash. This has caused many agents to change tactics in order to beat their competition.
Getting insurance leads is nothing new and has been around for many years. Often one lead will covert over and over by word or mouth. This gives agents the ability to continue to thrive, even when times are slow.
Would you like to have the upper hand on those agents as well?
Well this is possible. How? Well since insurance companies had to evolve so did the way of business. Let me explain. Just before the internet came to be, insurance agents work from offices and in the field signing and working new policies for new customers. Hammering out deals on the phone and visits to homes was not uncommon. This was the way to get customers for any and all insurance plans.
Fast forward to now. People use the internet for everything. Cooking tips, shopping and travel information. This has also affected insurance. People can now get a quote online and in a matter of minutes. This allows people to shop around and compare promotions against other carriers. At the same time, these potential leads are giving their information such as email, age, location and insurance needs for online quotes.
What if you could call that person or make contact with them within a hour or two of their search? Do you think you would have an easier time getting them to buy insurance from you?
You bet. These people are searching for quotes because they want insurance. This is your weapon. You can get insurance leads that are quality, fresh leads ready to be converted into a sale. You may still have to pay for the lead.
Question for you. What is that lead worth to you? Should you buy insurance leads? If you spend five dollars to make a hundred is that good. If you spend ten dollars for one lead to get a customer who wants to insure his wife and himself with life insurance and change their home insurance and car insurance for cheaper premiums. Is that worth ten dollars to you?
Are you an insurance professional who has hired an SEO Internet consultant, spent thousands to build a new Web site, secured decent traffic, but still has very few leads? If it's any comfort, you're not alone. Many hope that their fancy, new search-engine-optimized sites will be a fountain of leads. Often, they're sadly disappointed. What's…
Are you an insurance professional who has hired an SEO Internet consultant, spent thousands to build a new Web site, secured decent traffic, but still has very few leads? If it's any comfort, you're not alone. Many hope that their fancy, new search-engine-optimized sites will be a fountain of leads. Often, they're sadly disappointed.
What's the problem?
In the quest for key words, high pages and generous content, many Web developers forget a basic truth: You can lead a horse to water, but you can not make him drink – Just because they find you, does not mean they'll buy.
To motivate a customer to take the next step, a web site must be much more than search engine optimized. It also must be lead generation optimized.
What does a lead generation optimized site contain? Here are five must-haves:
- Compelling, interest-generating headings and subheadings
- Interested offers like white papers, case studies, discounts or newsletter subscriptions to persuade readers to step into the selling cycle
- Short, easy-to-complete lead forms (five fields or less) so prospects are not deterred by complexity
- Meaty, reliable content that includes client testimonials, success stories and work examples – screens that “show” instead of “tell”
- Clear calls to action that tell the reader how to take the next step and why she'll be glad she did
Here are a few things that lead generation optimized sites avoid at all costs:
- Boring headlines
- “All about me” content
- Long strings of key words that sound like blah-blah-blah
- Dead-end screens without directional links to guide the reader forward through the site
- Complicated applications
- Confusing and redundant navigation
- Placing important copy, offers and calls to action “below the fold” where they'll never be found without scrolling
Just like wine, chocolate and other life pleasures, search engine optimization is great – in moderation. Balance is key. Sure – you have to make it easy for people to visit your site. But, you had better be a gracious host once they arrive. Provide lively conversation, plenty of interaction opportunities and offer a few gifts. It will be nearly impossible for them to leave empty-handed.
Annuity referrals are not free. They take work. The most common mistake I see salespersons make is to expect the clients to refer friends or co-workers, no questions asked. If this is the way you expect referrals, you are in for a world of hurt. Here is the way that I get more referrals than…
Annuity referrals are not free. They take work. The most common mistake I see salespersons make is to expect the clients to refer friends or co-workers, no questions asked. If this is the way you expect referrals, you are in for a world of hurt. Here is the way that I get more referrals than I know what to do with, in fact, I have to give about 1/3 of them away!
The mistake that some people make, is they make the sale on a client and as they are out the door, they ask the client if they have any friends or family that would like to meet with him. This just sounds like a typical salesperson, trying to make more money. Here is what I do; Before I sell anything, I tell the client that I am going to invest my time in them for a small amount of money. I tell them that in return for that small amount of money, I am going to do the best job to save them money and make their life easier. Then I say, “If I do an outstanding just in helping you make a great investment, do you have any friends or family that would benefit in the same way I have helped you?”
I almost always get referrals this way because I do the best job to help my clients every time. The people that do not refer anyone simply do not know of anyone that would benefit. The way I word the referral question is vital. Almost everyone has a person that they care about and they want them to be successful. If I help my client be successful, then it makes sense that they would send a friend my way.
The person that I learned this technique from has sold over $ 105 million in annuity premium personally. This really works!
Some annuity leads are very easy to convert, but for the most part, it is a difficult process. It does not matter where you get your leads, whether it be the internet, mailers, seminars, etc. These are some tips to help convert difficult leads. 1. The Initial Contact with the Prospect: If it is a…
Some annuity leads are very easy to convert, but for the most part, it is a difficult process. It does not matter where you get your leads, whether it be the internet, mailers, seminars, etc. These are some tips to help convert difficult leads.
1. The Initial Contact with the Prospect: If it is a lead that you generated yourself and did not buy, then contacting the prospect is very simple. They contact YOU! It is important to simply offer them your pitch book in the first conversation and to not contact them until after you know they have received the book. This gives them some time to think about the information that you have provided them and it allows them to develop questions about the material. Make sure the book that you send is not a sales pitch. You want it to be full of information on the client's needs as opposed to the salesperson's needs. Do not show your sales agenda. Make sure you Have a biography within the book with a picture of you and your family.
Next you need to set up an appointment to meet with the prospect to convert them to a client. The reason you did not call them before they received your book was to let them generate questions about how the annuity can benefit them. When they ask their question, the objective is not to sell the annuity, you are selling the appointment. Focus on giving them the answer but leaving out specific benefits. This will keep them curious and eager to meet with you.
Remember, a lead is not the beginning of a sale. A lead is the beginning of a relationship. If you treat each lead with this mind-set, you will be much more successful in converting leads.
2. Know Leads and Be an Expert: An annuity lead that is registered by you is not a lead at all. A lead is a prospect who has shown interest and done something to learn more about annuities. The way to get people to indicate interest in an annuity is to be a professional. The best way to look professional in any field is to be an author. Do not call any prospect until the see your book, providing that you are an expert.
Do not call any prospect and tell them exactly what you offer. This will often look prospects with numbers or eliminate the need for an appointment, and you WANT an appointment. When you call the prospect, show them that you are conscious of their specific needs and let them know that there have been people in the same situation that have been helped before.
There are many annuity lead providers on the internet. I have eliminated all of the headache that comes with buying leads online with the following information. I now use just 1 great website that has helped my business become a super producer. Use these tips to find the right online lead provider for your business.…
There are many annuity lead providers on the internet. I have eliminated all of the headache that comes with buying leads online with the following information. I now use just 1 great website that has helped my business become a super producer. Use these tips to find the right online lead provider for your business.
Most online lead providers use the telephone to generate the lead. This is a major red flag. Leads that have been called without showing any interest and simply “meeting the target market” are not likely to convert. Odds are, the prospect gave the telemarketer their information just so they could get off the damn phone! If the provider is generating leads through the internet, ask them if they will point you toward their landing pages to inspect for quality information. This is the step in which I picked the 1 provider that I stuck with. Do not be afraid to ask for a sample lead. Most good providers will allow this and that way you can evaluate the lead and see what you think. Do not take this step too seriously though, as you know, not all leads sell. If the sample lead does not sell do not eliminate that provider, simply evaluate the lead for overall quality.
Always make sure the provider does not sell leads twice. You would be surprised how often this happens. Why would you spend money on a lead that 3 other people in your area are already working. This is just unacceptable on all accounts and you should never buy a lead that has already been sold or will be sold again.
This may sound crazy to you, but look for a provider that offers NO RETURN policy. You should only buy from a provider that will not let you return the lead if it is a lemon. The reason for this is simple when you think about it. Why would you want to buy from a pool of leads knowing that half of them have been returned and are not likely to convert? Another reason for no returns is, if there are no returns, the provider is confident in their product. The provider that I use is the ONLY provider with a no return policy.
Find a provider that offers a monthly lead programs. I automatically get 25 leads a month from my provider. This just makes it much easier to focus on selling leads rather than generating leads. It is also great in the fact that I know exactly how much money to budget for my marketing costs every month.
A pitch book is a very good tool to use when selling annuities. The fact that you are the author has somewhat of a “glamour” appealing to the prospective client. Along with that appeal is the value in basic information and historical components of annuities. When writing your pitch book, keep your target market in…
A pitch book is a very good tool to use when selling annuities. The fact that you are the author has somewhat of a “glamour” appealing to the prospective client. Along with that appeal is the value in basic information and historical components of annuities.
When writing your pitch book, keep your target market in mind. Usually you will be marketing annuities to seniors. Bring up historical facts that they can relate to and link it with annuities. Compare and Contrast the way annuities used to function in society and explain where we are now as well as the future of annuities based on past events. This is a major selling point simply because it spells out the benefits clearly as well as backing up those benefits with past examples.
Do not be afraid to be negative about annuities. One thing that you can say is that global events can (and Have) affect the financial market. This will show the prospect that you are honest. Some people think that annuity salespeople are sharks in that they are just in it for the money and not to help anyone. Break this sense of distrust that most people have with a blunt honesty. This is a huge marketing advantage.
Add information from third parties! This is vital in sounding credit. You can use quotes from well established newspapers or highly acclaimed news programs. It will show your audience that you are knowledgeable in your field as well as a diligent researcher.
Remember, a pitch book is not an infomercial. It is designed to explain the product that you offer, how it will benefit the reader, and what you hope to accomplish in building the client-agent relationship. Roughly explain the industry and the products that you offer. Explain the products can be shaped in a way that fits the clients needs.