Insurance Agency Lead Scoring

Many insurance agencies have not yet formalized their lead screening system. This is a worthy endeavor for all agencies, and one which should be revisited every year, while tracking the return on investment of their marketing programs. What is lead scoring? It is a methodology used to rank prospects against a scale, and then assign…

Many insurance agencies have not yet formalized their lead screening system. This is a worthy endeavor for all agencies, and one which should be revisited every year, while tracking the return on investment of their marketing programs.

What is lead scoring? It is a methodology used to rank prospects against a scale, and then assign a value to determine interest level and distribution. For example, let's say a trucking insurance lead appointment arrives at your agency. This lead is with an owner of 15 power units, they use company drivers, and they are unhappy with their carrier. Perhaps your lead scoring system falls on a 1 to 10 scale, and this lead is ranked an 8. What might receive a higher score? And what types of leads are outside of profile, and what score would they receive? Perhaps prospects need to score an 8 to appear on your producer scorecards.

Is the lead distributed to producers by territory? Does your lead handling process vary by type of lead, product or prospect? For example, are commercial leads separated by large and small business, by industry or product? Are benefit leads parsed by groups over and under 50? And does your agency have a tracking system in place to determine how many leads shown for the appointment, moved into the pipeline, received quotes and ultimately converted into new business?

Salespeople, sales managers, producers and other business people often refer to prospects in vague terms such as: new, warm, hot, cold, likely, qualified, etc. These terms do little to better understand a sales pipeline or convey likelihood of purchase to other members of the team. Agencies can consider creating a simple prospect scorecard to resolve this issue and quantify their lead scoring. Formalizing lead scoring offers benefits such as:

  • Helps Producers create ideal attributes to form a buyer persona
  • Creates a simple numeric system to leverage your buyer persona
  • Assigns numeric values ​​to rank your best prospects
  • Creates a simple qualification acronym to determine likelihood to close

What should be included in a prospect scorecard?

Use a prospect scorecard to quantify your approach to pipeline building. Some attributes of your ideal client might include revenue, growth rate, client type (business or consumer) and market niche. For example, are you targeting companies with $ 5m to $ 10m in revenue? Are your best prospects fast-growing firms, trucking companies, manufacturers or consumers?

If you're selling to consumers, are they high net worth, middle-income, millennials or senior citizens? Are your prospects in a specific niche market such as banking, insurance, biotech, consulting, education, etc.? Create a scorecard with your ideal attributes and a customized qualification revision to help you determine if you're selling to an in-profile prospect.

Insurance agencies and brokers seeking to get to the next level with their insurance marketing and lead generation, but lacking the internal resources to achieve their marketing goals, can reach out to a competent insurance agency marketing firm.

Why Insurance Agency Websites Need SSL

There are many compiling reasons why insurance agency websites should move to SSL, including security, encryption and trust. Google is making a big push to move all websites to SSL, and said that as of October 2017, “Passwords and credit cards are not the only types of data that should be private. accessible to others…

There are many compiling reasons why insurance agency websites should move to SSL, including security, encryption and trust. Google is making a big push to move all websites to SSL, and said that as of October 2017, “Passwords and credit cards are not the only types of data that should be private. accessible to others on the network, so starting in version 62 Chrome will show the 'Not secure' warning when users type data into HTTP sites. mode. ”

What is SSL & Why Is It Secure?

When navigating to a website, you might see a domain name resolve beginning with http: Sites that begin with http: are not SSL sites. All SSL sites begin with https :. SSL is an acronym for Secure Sockets Layer, which is the de facto standard used to establish an encrypted link between a web server and a browser. The SSL link ensures that all data communicated between a web server and a browser remains private.

In other words, SSL keeps information sent across the Internet secure and private, allowing only the intended recipient to receive it in an understandable format. Many people do not realize that information they send over the Internet is passed from computer to computer, before it finally arrives at the selected destination server. That means that any one of those computers, which are communicating your information in this chain, can intercept important information such as usernames, passwords, credit card information, medical information, etc. SSL encrypts this data, making the information unreadable for everyone except the final destination server. This is important for increased security and to protect confidential information from hackers and identity thieves.

SSL Authentication

SSL provides authentication in addition to encryption. As mentioned previously, your information will typically be transmitted through a series of computers. A good example of this might be a quote form, which may contain confidential information about prospective insurance agents. Any one of these intercom computers could potentially prepare to be the final destination website and hijack your confidential information. This security issue is programmed by using a Public Key Infrastructure (PKI), and getting an SSL Certificate from an authorized SSL provider. SSL certificates are provided to verified entities like your insurance agency for example, after they have gone through several identity checks to prove they can be trusted. Insurance agencies wishing to accept credit card payments will be required to use SSL for their sites.

Browser Warnings & Visual Clues

Major web browsers like Chrome, Mozilla, Safari and Edge are now providing indicators to help users determine if an insurance website is secure. Site that have SSL indicate that the site is secure in the top left hand corner by using the word secure, or offering visual clues. For example there might be the word “Secure” displayed, or a lock or other icon indicator. Conversely, a site that is not SSL, may contain a warning icon, or indicate in another way that your site is not secure, warning users that they should not send any sensitive information using your website.

It's only a matter of time before all insurance agencies and brokers will be required to move their sites to SSL. SSL certificates are not expensive, they usually cost between $ 50 and $ 70 per year dependent upon the hosting provider, and many provide multiyear discounts. Our recommendation is that those insurance agencies which have yet to convert to SSL, should do so immediately. SSL certificates will help protect your agency, your customers, your prospects, and your confidential data. Agencies needing assistance updating their insurance agency website or converting to SSL can reach out to a competent insurance agency marketing agency.

Thought Leadership Branding

According to the Bureau of Labor statistics, there are over 385,000 insurance sales agents in the US, with a mean average income of just over $ 67K. Of course it's not perfectly linear but if we simply divided the 385,000 by 50 we would have a mean average of 7700 agents per state, but that…

According to the Bureau of Labor statistics, there are over 385,000 insurance sales agents in the US, with a mean average income of just over $ 67K. Of course it's not perfectly linear but if we simply divided the 385,000 by 50 we would have a mean average of 7700 agents per state, but that is not how it works. In some states like Florida, California and Texas there are in excess of 30,000 agents.

As the numbers display there is a myriad of competition in the industry. That is evidenced by a massive amount of white noise. So, what do prospects really hear? Can they patiently through the white noise and find the answers they need?

No and No they can not, and so they take the simplest default position which is tuning out. It is far easier to totally ignore the issues than battle through the white noise and confusion. Sadly, this is our fault. The public needs the financial solutions we provide and it is imperative that we find a way to communicate these issues in order to provide the proper solutions.

We live in the richest nation is the world, many say the wealthiest nation in the history of human civilization. And yet we suffer the highest rate of financial illiteracy in the world. This difficult paradox leads to such results as 95% of all those who reach age 65 and older are either dead, dead broke or financially dependent and worse yet totally financially dependent on the government. Only 5% reach 65 and older in a state of financial independence. We are the gatekeepers who are responsible for helping people attain financial independence. Forget about retirement and all the other catch phrases mired in the white noise. It is and always has been about simply helping people create financial independence, all else is fluff.

How then will you step outside the bloating crowd promoting all the white noise? What makes you different? How evident is that difference and does it connect, inform, resonate and motivate?

I submit to you the most effective and efficient differentiation is the perception of authority. People seek out entities, they trust authority. When I mention authority I'm not discussing some level of bureaucratic power, I'm discussing the sense of thought leadership. You become the recognized authority in your local community. By proper positioning you can then take your essence of authority across the nation.

If this has opened your mind to this strategy look for the next article in this series, when I will layout a strategic plan on how to create a thought leadership branding position.

Using Long Tail Keywords to Generate Insurance Agency Leads

Have you heard the famous saying that about the tail wagging the dog? When it comes to long tail keywords, it can often be beneficial for the “long tail” to wag the dog. Long tail keywords are often a three to five (or more) word search phrase, many of which may only be searched five…

Have you heard the famous saying that about the tail wagging the dog? When it comes to long tail keywords, it can often be beneficial for the “long tail” to wag the dog. Long tail keywords are often a three to five (or more) word search phrase, many of which may only be searched five or ten times a month. These phrases are often very specific, but when a user types in the phrase, they can be your ideal insurance agency prospect. That's why it is important that the search engine results page (SERP), lists your agency at the top. Let's take a look at some examples of insurance long tail keyword phrases:

· Arizona Garage Keeper Insurance

· New York Owner Operator Insurance

· California Professional Liability Insurance

· Best Florida Business Insurance Rates

· Florida Coastal Condominium Insurance

The more keywords included in a phrase and the more specific the term, the narrows the results, and the less frequently that term is searched. And of course, the shorter the phrase, the pioneer the results, and the greater the competition for the phrase. An example of a broad phrase might be “Trucking Insurance” or “Auto Insurance”. When targeting long tail keywords, quantity is important. Your agency should target 100 or more longtails, along with more competitive phrases, for a comprehensive approach to your insurance agency search engine optimization efforts.

On page insurance search engine optimization (insurance SEO), includes both content and Meta data. This means the search bots from Google or Bing search the text, images, blog posts and video that appears on your page, and the Meta such as Page Page Description, Alt Tags and Header Tags that exists but is not seen on the page. Effective insurance search engine optimization also includes off page optimization such as news releases, social media posts, bookmarking, and videos to mention a few. Effective long tail optimization will result in improved insurance website traffic and increased insurance agency leads.

With the increasing number of mobile searches, your agency should add questions to your long tail efforts. Some examples include:

· Where do I buy Arizona Garage Keeper Insurance?

· What are the best New York Owner Operator Insurance agencies?

· What are the lowest California Professional Liability Insurance rates?

· Where do I find the best Florida Business Insurance Rates?

· Who offers the lowest Florida Coastal Condominium Insurance prices?

Although organic insurance search engine optimization and social media marketing are an important aspect of insurance agency marketing, agencies seeking to rapidly build their pipeline often find that insurance agency email marketing and targeted appointment setting calls can represent a faster path to lead generation.

Insurance agencies and brokers lacking the time, tools or skills to manage this type of initiative can consider outsourcing it to a profitable insurance marketing firm.

Top Tips to Improve Insurance Agency Email Delivery

Business of all types can benefit from a well run email marketing initiative. Today however, they must take extra precautions to ensure they maintain a high quality sender reputation to optimize delivery, and improve conversions. Review These top tips and make sure your organization is following all of them: Ping Test Emails Always ping test…

Business of all types can benefit from a well run email marketing initiative. Today however, they must take extra precautions to ensure they maintain a high quality sender reputation to optimize delivery, and improve conversions. Review These top tips and make sure your organization is following all of them:

Ping Test Emails

Always ping test your emails prior to your initial campaign, especially if it is an older list, a trade show list, or a prospect list. And once ping tested, never use failed ping tested emails.

No Longer At

Monitor your autoreplies and remove no longer at and retired immediately after every campaign. These email responses must be closely reviewed, as the autoreply can come for a source that is different from the actual email that should be removed.

Consistency & Frequency

The consistency and frequency of your email campaigns is important in maintaining a positive sender reputation. ISPs attempt to create and evaluate the email marketing history for your domain. The more consistent you are, and the more reasonable you are with your frequency, the more likely you are to create a solid reputation as a sender. That assumes you are following the other tips listed herein.

Avoid / Diminish Complaints

Lots of complaints will spell lots of trouble for your sender reputation and domain. The best way to avoid complaints is to limit campaign frequency (every two weeks for most general campaigns is a good rule of thumb), honor opt-outs immediately, focus on quality content and collateral, and restrict “sales” pitches.

Avoid Spam Traps (Honeypots)

Spam traps, sometimes referred to as honeypots, are email addresses specifically created to catch email from marketers who do not follow email best practices. The traps target marketers who are scraping email addresses from the web or are simply blasting emails using poor quality lists. Sufficient “catches” by spam traps can result in low deliverability or even domain blacklisting.

Use Relevant, Educational Content

“Buy my stuff and save money now”! If your content is salesy, spammy and irrelevant, your sender reputation will be adversely affected, and it will happen quickly. Try to make your content relevant and educational. Changing regulations, industry innovation, important news of the day, and educational webinars are going to be better received than an invitation to buy your products or services.

Email marketing is both an art and a science, and is increasing in complexity and deliverability nuance. It can be a great lead generator when properly used, or a waste of time and money when used with an email “blast” mentality. Insurance agency marketers lacking the time or resources to accomplish this type of initiative can outsource their campaigns to a profitable insurance agency marketing firm.

Tiny Agents of Success: Chatbots

Chatbots are gaining popularity in all the sectors of Service Industry. A chatbot is a computer program that simulates human conversations, they are powered by Artificial Intelligence. Organizations are adopting chatbots to provide customer support and work as knowledge assistants and business advisors. The insurance industry and chatbots go hand in hand. Insurance chatbots are…

Chatbots are gaining popularity in all the sectors of Service Industry. A chatbot is a computer program that simulates human conversations, they are powered by Artificial Intelligence. Organizations are adopting chatbots to provide customer support and work as knowledge assistants and business advisors. The insurance industry and chatbots go hand in hand. Insurance chatbots are helping the organizations to simplify communication processes and sell products and services.

Millennials wants everything instant and simple, and that's exactly what a bot for insurance does. Insurance chatbots provide a simple platform to access information related to insurance and reach the millennial through the medium that they most accustomed to. Nowadays, insurance products are complex and have many variations. Insurance policies are often customized according to an individual's requirements, chatbots eliminate human involvement and fasten the process. Chatbots reduce the manpower in call centers, which helps the organization to cut down on overhead expenses.

Insurance organizations can deploy chatbots for several functions, some of them are:

  • Marketing: Chatbots can be used to launch new campaigns to support new products, and services. Chatbots basically help insurers to market their brand.
  • Information Assistance: Chatbots can be used pre-sales agents as they can educate customers on insurance products and services.
  • Simple Claim Process: Insurance chatbots can help a customer to register the first notice of loss, schedule the survey appointment for the field adjuster, offer loss prevention recommendations, arrange emergency assistance during accidents, and offer pre and post disaster help.
  • Customer Support: Insurance chatbots are an ideal customer support, as they offer 24X7 availability and an easy to use user interface. They can engage in natural conversations as they are more like humans. They offer solutions to customer queries and help customers to choose the products and tailor them to their specific needs. They also remind customers about premium payments that are due and renewals.

With the advent of Chatbots, an increase in human-machine interactions can be seen. Since these interactions are in a simple conversational language, Chatbots have made a drastic change in the customer service domain. Insurance chatbots improve employee productivity as chatbots let them focus on more complex and important activities. Chatbots are helping organizations to achieve maximized customer experience and make the interactions more personalized. Chatbots offer quick and relevant access to information. The way chatbots are transforming Insurance Industry, it is certain that chatbots are here to stay.

To scale your insurance business, deploy an Insurance chatbot today.

Choosing The Right Insurance Agent

Personality of the Insurance Agent Have conversations with prospective agents. Explain your situation and ask for a quote. Simply asking does not mean you have to work with them. This is a chance for you to get a feel for how they work and if you're comfortable with them. There are 2 types of Insurance…

Personality of the Insurance Agent

Have conversations with prospective agents. Explain your situation and ask for a quote. Simply asking does not mean you have to work with them. This is a chance for you to get a feel for how they work and if you're comfortable with them.

There are 2 types of Insurance Agents:

A. Independent Agents – These are people who own a small business who represents or an affiliate of a number of insurance companies.

B. Direct Insurance Agents – A direct insurance company sells directly to you without an agent, typically online.

Best choice:

Go with the Independent Agent since they have the opportunity to offer you a best match price and coverage for your needs. They have all the data that they can compare between insurance companies. They sell a variety of insurance and financial products, including property, life, casualty, health, disability and long-term care insurance. They are your one-stop-shop for insurance needs.

2. Credentials

A knowledgeable insurance agent can give advice when deciding what coverage and limits a client needs to protect their family and investments. An insurance agent who has credentials has attestation of qualification, authority or competency, and guaranteed professional in the field of insurance industry.

Nice to Have:

  • CFP – Certified Financial Planner.
  • CLU – Chartered Life Underwriter
  • CPCU – Chartered Property & Casualty Underwriter
  • ChFC – Chartered Financial Consultant
  • PFS – Personal Financial Specialist
  • CIC – Certified Insurance Counselor
  • ARM – Associate in Risk Management

Licensing

Before buying an insurance from an insurance agent, make sure that the agent has a license to sell insurance. It's like a patient consulting a doctor and the doctor is required to get a license before they can provide prescriptions. Each state requires insurance agents to hold a license to sell policies. Some states require separate licenses to sell property and casualty insurance versus life and health insurance.

3. Client Feed Backs

While you're checking whether the agent is licensed, also check to see if they've had complaints filed against them. For the company, you can check the NAIC's CIS or call your state insurance department. The insurance department can also tell you if any complaints have been filed against the agent. You also may check with the Better Business Bureau to see if any consumers have filed complaints – or compliments – about the agents you're considering.

4. Ask Questions

It is okay to ask questions when looking for an agent. In fact, you should be asking questions when deciding who you want to work with. Some good questions are:

  • What are your areas of expertise?
  • What is your reach? Are you local? Statewide? Nationwide?
  • What is your experience in my industry? How many years have you been writing this type of insurance?
  • Do you have any client references?
  • How long have you been in business?
  • How many companies do you represent? Which ones?

Of course there are lots of factor to consider when choosing an insurance agent. Take note of the most important things when trusting someone to provide you with the best coverage for your business needs. You always have an option to switch agents, but it is much better to do a research beforehand to find the great insurance partner.

Insurance Agency Drip Campaigns & Email Workflow

Let's begin with a simple definition of insurance email drip campaigns. A drip campaign is a direct marketing method used to engage prospects and retain clients leveraging ongoing, dynamic content generated email marketing programs. The campaigns send targeted, and conditional content based upon existing and changing preferences. The content is sent to prospects and clients…

Let's begin with a simple definition of insurance email drip campaigns. A drip campaign is a direct marketing method used to engage prospects and retain clients leveraging ongoing, dynamic content generated email marketing programs. The campaigns send targeted, and conditional content based upon existing and changing preferences. The content is sent to prospects and clients over varying periods of time to nurture leads and improve retention.

An email workflow is a series of automated emails which are sent (or not sent), based on the targeted subscribers, to help facilitate how they interact with your agency. The email workflows are triggered based on information you know, or learn, about your subscribers (using branching for Yes, No, If, Then). The workflows allow agency marketers to send precise emails, at predetermined times to specific prospects or clients. Well-designed email workflows can help insurance agencies improve conversion rates, and customer retention. Let's discuss one of the many types of workflows insurance agencies can use, we'll follow up with additional blog posts on other types of workflows in this ongoing series.

Insurance Webinar Workflow

Let's say that your insurance agency is planning a webinar on a topic such as: ACA Compliance in an Uncertain Era , or Changes with CSA Regulations & the Impact on Truckers . Email workflows allow agency marketers to communicate the information your attendees need to know, and when they need to know it. Your agency webinar workflow can be triggered as soon as a date is set, though it is recommended a webinar registration landing page is ready at that time.

Once triggered, the webinar email workflow starts sending out automated emails, providing timely and useful information about the webinar, up to the webinar, and after completion of the webinar. This can include dates and times, if the webinar will be recorded, where to get the presentation slide or companion materials, and certification information for credits with HRCI, SHRM, etc. It's beneficial, to begin a few weeks before the webinar, and to remind those who have not registered, and retain those who have registered.

Insurance agency email workflow branching allows for robust personalization and very specific content fulfillment. For example, if a registrant responds that they want to receive the slides, a Call To Action (CTA) can be created to drive them to a download page. Or for registrants who would like to share the recorded webinar at a later date, and email can be automatically generated, the day after the webinar, providing the recording link, and sometimes a CTA to set up an appointment to discuss coverage with your agency.

Needless to say, every agency should be using simple email campaigns. However, for many agencies, the time has come to invest in insurance agency email workflow drip marketing. Those agencies lacking the staff or tools to accomplish this can consider outsourcing the initiative to a profitable insurance marketing agency.

Insuring Your Future: Chatbots As Insurance Agents

The insurance industry has always been a tricky customer. And, when it comes down to insurance & technology, the penetration is rather slow. Why? It's because unlike the banking sector, transactions in the insurance industry are not faceless. These transactions are built on trust and are always done in person. So, unless they build a…

The insurance industry has always been a tricky customer. And, when it comes down to insurance & technology, the penetration is rather slow.

Why?

It's because unlike the banking sector, transactions in the insurance industry are not faceless. These transactions are built on trust and are always done in person. So, unless they build a robot that can perfectly replicate a human sales executive's persona, insurance is going to remain a pen & paper industry.

And that's why chatbots technology came to life.

A chatbot can hold a conversation with you. A chatbot can understand your requirements. And, a chatbot can provide you smart & rational solutions. So, why can not it sell insurance? Almost, now they can. Consumers are constantly looking out for better ways to digitally interact with insurance companies, and insurance chatbots offer them exactly that. With personalized experiences & so much more. Here's why they are the future of insurance.

Access existing databases

Is there any digital services based database that covers the entire population of the world? Try smartphone. By 2020, 6.1 billion people will have access to smartphones. For insurance chatbots that mean an effortless switch from traditional methods to automated digital process without any heavy investment.

Make conversation as human as possible

What makes bots so good at conversations? Two words: Artificial Intelligence. AI-powered insurance chatbots are capable of identifying patterns and analyzing user sentiment from chats. This ensures that the conversations are smooth, and the user's requests are not lost in translation. Studies reveal that people text 5 times more than they call, so it fits their requirement perfectly.

Do away with Static Check boxes

Everyone hate long checkbox forms, right? They are long, winding, & ambiguous. Insurance bots make these static boxeses a breeze for users by extracting all the responses in the form of textual questions. Checkboxes are often seen as hurdles, and employing insurance chatbots can close multiple sales deals efficiently.

Are claim procedures becoming a roadblock? Let's automate them

One of the largest problem faced by the insurance consumer is the claims process. You do not need analytics to know that! Insurance companies offer something unpreceded by integrating claims procedures with AI bots. These smart bots can schedule appointments, provide loss-saving recommendations, and reduce any company's manpower for mundane tasks.

Boost customer engagement

Companies no longer have to deploy customer-care representatives in large numbers. An insurance bot can ease the load by providing answers to customer's queries. All the customer needs to do is drop a text, and the bot dwells into the database to provide corresponding responses within no time.

Insurance chatbots are not just a blip on the InsureTech's radar. They are here to transform the entire radar system! Companies have already enjoyed the benefits of insurance bots, and both employees & customers have seen its advantages. Now, it's time to stretch their potential and see where it takes them. The future is here, experience it with insurance chatbots.

Mobile Friendly Insurance Agency Website Checklist

With over 50% of website visitors and email recipients viewing information on their mobile devices, and many doing so from their social media platforms, it's always a good idea to review your insurance agency website to ensure your clients and prospects have a positive website user experience . Here are some key areas to focus…

With over 50% of website visitors and email recipients viewing information on their mobile devices, and many doing so from their social media platforms, it's always a good idea to review your insurance agency website to ensure your clients and prospects have a positive website user experience . Here are some key areas to focus on when reviewing your insurance agency website:

Do Not Make a Separate Mobile Version of Your Website

A few years ago, your business might have two websites, a website for desktop users and one for mobile devices. This is a really bad idea today, as it doubles your efforts and can annoy clients, prospects and search engines.

Use Responsive Design Principles

Responsive design uses coding to adjust a website based on the size of the viewport. Methods have advanced quickly and you no longer have to hide content from mobile users. You can show off your content for both desktop and mobile users.

Always Use High-Resolution Images

With mobile devices using high-resolution retina displays, it is critical your website uses the highest resolution images available. It is recommended that mobile images be twice the resolution of desktop images to accommodate for retina displays.

Use Larger Font Sizes

The size of fonts is important when it comes to mobile design. Fonts need to be large enough to read without further zooming. A general rule of thumb is to keep your main font size around 14px.

Button Size Should Also Be Large

Buttons should also be large on mobile devices. You do not want to frustrate a potential customer because they tried to hit the contact button but accidently hit your privacy policy. In general, 44px by 44px is a good rule of thumb.

Keep it Simple

A simpler layout helps ensure there is less to go wrong when sizing to fit on a mobile device. It will also make it easier for your prospects and clients to find relevant information. Be sure to review each key element on your insurance agency website and asses its value. Is each element placed where it can best be seen by visitors?

Use the Google Mobile Friendly Test

Use Google's Mobile Friendly Test to ensure your website is mobile compliant, and does not have any issues preventing the site from displaying correctly on mobile devices. Google deems a website as mobile-friendly if their Googlebot detects the following key attributes:

· Links and buttons are easy to use on a mobile device

· The text font is readable without zooming

· Site avoids uncommon mobile software such as Flash

· The content and images automatically size without scrolling

If your agency website needs updating and you lack the internal resources to do so, or your agency is looking to increase inbound traffic and insurance leads, you can consider outsourcing your website initiative to a profitable insurance agency marketing firm.