Is it possible to do a selling job without the relevant leads? It may not be impossible, but certainly difficult. Ask any life insurance agent regarding the importance of life insurance leads, and he would tell you that these are part of his life support system. We insure our lives for more reasons than one, but leaving something valuable in terms of a life insurance policy is considered to be a prized gift for people who we leave behind. The life insurance agent, with the help of these leads gets to know about our requirements and gets in touch with us, to advise us regarding the best policy that is not only suitable for us but for our pockets too.
To know how these leads help the agent to connect with us, you have to know the process from the beginning. When you want to buy an insurance policy, you want free insurance quotes from different insurance providers. You visit the relevant sites and fill up the required forms with your contact details for the company to revert to you. Such information, provided by thousands of willing buyers is life insurance leads, which are subsequently sold by the insurance company to agents.
So far so good, but what makes them exclusive insurance leads and how do they make more business for the agent?
When the insurance provider sells the contact information of willing customers, there are also large numbers of agents who bid for them. An agent may decide to pay a higher price and get some 'exclusive' insurance leads which insure him a select group of clients where he would have to face less competition from other fellow agents. This means that lower bids involve several agents. The more 'exclusive' the life insurance leads are, the less the competition. These leave the agent with only one job – he simply has to contact the potential buyer and clinch the deal.