Insurance News: Develop Sales Opportunities and Generate Referrals

Interpret Insurance News for Your Clients & Prospects Here's the problem: people are confused by the news on health insurance and health care reform. And they are often misled by the media – especially in regard to life insurance and fixed annuities. Typically all they know is what they read in the papers or hear…

Interpret Insurance News for Your Clients & Prospects

Here's the problem: people are confused by the news on health insurance and health care reform. And they are often misled by the media – especially in regard to life insurance and fixed annuities. Typically all they know is what they read in the papers or hear on the television. And most of what they learn does not help them understand the problems, or make decisions. So they appreciate the agent or advisor who can interpret insurance issues and insurance news – especially what it means to them, personally and practically. That's why interpreting and reporting insurance news can be very much appreciated by your clients and prospects – the people who look to you for answers and guidance.

Inform Your Clients & Prospects of the Latest Insurance News

For example: health care reform is a topic of practical interest to every American – because the cost of health insurance is a major monthly expense for everyone. We all complain about it, and are all frustrated by our current system and its escalating costs. So even if you are not a health insurance or benefit specialist, your clients and prospects want to know why the cost of health care and insurance coverage continues to escalate – and what our attorneys are trying to do about it. And what's the best way to do that?

Report Insurance News to Your Clients & Prospects

Write a short article, once a month. Interpret the latest news (especially studies or statistics) regarding any insurance issues. You can subscribe to insurancebroadcasting.com for topics. Choose only one topic, and write just two or three paragraphs – in your own words. It does not need to be eloquent – just informative. You can do it in less than 20 or 30 minutes. Then put it on the home page of your website, and feature it in your monthly newsletter. If you do not send out a monthly newsletter, send it out in an email message. Keep it short, but make it easily understandable – from a consumer's perspective. Do not use legal or insurance terms. Write as if you were talking with them on the phone.

Insurance News Can Lead to Insurance Sales

Your articles will “brand” you in the minds of your clients and prospects, as a knowledgeable and professional resource – someone they can trust to guide and advise them. So always conclude by offering to review their current coverage. And do not forget to include a form for them to give you the names of people they know – who you can send a copy of the article. This is the easiest way to get referrals and find new prospects.