Insurance Agent Marketing – What Determines the Best States

You of course want to become a top insurance marketing pro. Your territory may consist of the entire nation or a region of states. Whether you realize it or not, each state has its own “personality”, making certain states easier for a marketing firm to recruit agents. Without knowing the best states for insurance agent…

You of course want to become a top insurance marketing pro. Your territory may consist of the entire nation or a region of states. Whether you realize it or not, each state has its own “personality”, making certain states easier for a marketing firm to recruit agents. Without knowing the best states for insurance agent marketing, you will very well likely find your insurance recruiting campaign a failure. Knowledge is golden. Recruiting 101 states: “Insurance Recruiting & Insurance Agent Marketing fails when you try to turn losers into winners.”

You will be shown below how this beneficial information is formulated.

Secrets disclosed . Listed for you is the insurance marketing information obtained to determine the ranking for insurance agent marketing in each state. Insurance agents were analyzed over and beyond normal boundaries in preparing this marketing report. An immense insurance agent database was closely evaluated looking for trends, statistics, and figures. Next viewed were a state of health and life insurance agents as to how many brokers they have.

This info is closely compared to the demand from insurance company recruiting managers, regional recruiters, brokerage firms, wholesalers, independent marketing organizations, and state managing general agents. Next required factoring in a large amount of the most current economic, Also important is to consider the feedback results received from recruiting firms that mail insurance agents in that state .. Look at the chart below, this shows just 30 of the areas used to analyze and rate the states as accurately as possible for insurance agent marketing rank.

A few other factors supporting the ratios are the number of large metropolitan areas in a state, the impact of career life insurance training agencies, the frequency of fraternal life insurance organizations. Additional knowledge we consider is the impact of super captive multi-life agencies (AAA, SF, Nationwide, Farm Bureau, Allstate, etc.) along with multi-line independent agencies in farming states. Some states are 5 years ahead of most for insurance marketing. Yet others are 5 years behind most insurance agent marketing conditions.

30 Areas Evaluated before determining a state's Insurance Agent Marketing Capability .

1. The insurance marketing demand for that state

2. Total State Population from census data

3. Shift Amount of Population Change

4. Residents per Square Mile

5. Life / health Agents per thousand residents

6. Total State licensed life and health agents

7. Total net agents statewide that broker business

8. Ranking of this state's brokers versus other states

9. Largest State counties of life / health sales agents

10. Percentage of agents in five largest counties

11. Closely Estimating number of PPGA's, General Agents, & MDRT producers

12. Producers in the state brokering Annuity products

13. Producers in the state brokering Financial products

14. Producers in the state brokering Life Insurance products

15. Producers in the state brokering Individual Health plans

16. Producers in the state brokering Group Benefit plans

17. Producers in the state brokering Senior Health plans

18. Producers in the state brokering Senior Life & Health

19. Total Producers brokering any form of health insurance product

20. The United States Senior population percentage average

21. The State's senior population percentage average

22. Percentage of State residents with a high school diploma or equivalent

23. Percentage of State residents with a College Degree

24. Median Family Income in the state.

25. Median Family Income ranking compared to all states

26. Per capita money income per person in the state

27. Percentage of over $ 100,000 income, using latest census data

28. Percentage of jobs involving financing, insurance, and real estate

29. Percentage of firms that are minority owned statewide

30. Feedback results from insurance agent marketing firms

Annuity and Insurance Lead Generation – How to Convert Leads to Sales

Some annuity leads are very easy to convert, but for the most part, it is a difficult process. It does not matter where you get your leads, whether it be the internet, mailers, seminars, etc. These are some tips to help convert difficult leads. 1. The Initial Contact with the Prospect: If it is a…

Some annuity leads are very easy to convert, but for the most part, it is a difficult process. It does not matter where you get your leads, whether it be the internet, mailers, seminars, etc. These are some tips to help convert difficult leads.

1. The Initial Contact with the Prospect: If it is a lead that you generated yourself and did not buy, then contacting the prospect is very simple. They contact YOU! It is important to simply offer them your pitch book in the first conversation and to not contact them until after you know they have received the book. This gives them some time to think about the information that you have provided them and it allows them to develop questions about the material. Make sure the book that you send is not a sales pitch. You want it to be full of information on the client's needs as opposed to the salesperson's needs. Do not show your sales agenda. Make sure you Have a biography within the book with a picture of you and your family.

Next you need to set up an appointment to meet with the prospect to convert them to a client. The reason you did not call them before they received your book was to let them generate questions about how the annuity can benefit them. When they ask their question, the objective is not to sell the annuity, you are selling the appointment. Focus on giving them the answer but leaving out specific benefits. This will keep them curious and eager to meet with you.

Remember, a lead is not the beginning of a sale. A lead is the beginning of a relationship. If you treat each lead with this mind-set, you will be much more successful in converting leads.

2. Know Leads and Be an Expert: An annuity lead that is registered by you is not a lead at all. A lead is a prospect who has shown interest and done something to learn more about annuities. The way to get people to indicate interest in an annuity is to be a professional. The best way to look professional in any field is to be an author. Do not call any prospect until the see your book, providing that you are an expert.

Do not call any prospect and tell them exactly what you offer. This will often look prospects with numbers or eliminate the need for an appointment, and you WANT an appointment. When you call the prospect, show them that you are conscious of their specific needs and let them know that there have been people in the same situation that have been helped before.

Referrals Increase Annuity Premium Sold – How to Get Referral Insurance Leads

Annuity referrals are not free. They take work. The most common mistake I see salespersons make is to expect the clients to refer friends or co-workers, no questions asked. If this is the way you expect referrals, you are in for a world of hurt. Here is the way that I get more referrals than…

Annuity referrals are not free. They take work. The most common mistake I see salespersons make is to expect the clients to refer friends or co-workers, no questions asked. If this is the way you expect referrals, you are in for a world of hurt. Here is the way that I get more referrals than I know what to do with, in fact, I have to give about 1/3 of them away!

The mistake that some people make, is they make the sale on a client and as they are out the door, they ask the client if they have any friends or family that would like to meet with him. This just sounds like a typical salesperson, trying to make more money. Here is what I do; Before I sell anything, I tell the client that I am going to invest my time in them for a small amount of money. I tell them that in return for that small amount of money, I am going to do the best job to save them money and make their life easier. Then I say, “If I do an outstanding just in helping you make a great investment, do you have any friends or family that would benefit in the same way I have helped you?”

I almost always get referrals this way because I do the best job to help my clients every time. The people that do not refer anyone simply do not know of anyone that would benefit. The way I word the referral question is vital. Almost everyone has a person that they care about and they want them to be successful. If I help my client be successful, then it makes sense that they would send a friend my way.

The person that I learned this technique from has sold over $ 105 million in annuity premium personally. This really works!

Insurance Marketing Services – Beware of This Unforeseen Web Site Pitfall

Are you an insurance professional who has hired an SEO Internet consultant, spent thousands to build a new Web site, secured decent traffic, but still has very few leads? If it's any comfort, you're not alone. Many hope that their fancy, new search-engine-optimized sites will be a fountain of leads. Often, they're sadly disappointed. What's…

Are you an insurance professional who has hired an SEO Internet consultant, spent thousands to build a new Web site, secured decent traffic, but still has very few leads? If it's any comfort, you're not alone. Many hope that their fancy, new search-engine-optimized sites will be a fountain of leads. Often, they're sadly disappointed.

What's the problem?

In the quest for key words, high pages and generous content, many Web developers forget a basic truth: You can lead a horse to water, but you can not make him drink – Just because they find you, does not mean they'll buy.
To motivate a customer to take the next step, a web site must be much more than search engine optimized. It also must be lead generation optimized.

What does a lead generation optimized site contain? Here are five must-haves:

  1. Compelling, interest-generating headings and subheadings
  2. Interested offers like white papers, case studies, discounts or newsletter subscriptions to persuade readers to step into the selling cycle
  3. Short, easy-to-complete lead forms (five fields or less) so prospects are not deterred by complexity
  4. Meaty, reliable content that includes client testimonials, success stories and work examples – screens that “show” instead of “tell”
  5. Clear calls to action that tell the reader how to take the next step and why she'll be glad she did

Here are a few things that lead generation optimized sites avoid at all costs:

  • Boring headlines
  • “All about me” content
  • Long strings of key words that sound like blah-blah-blah
  • Dead-end screens without directional links to guide the reader forward through the site
  • Complicated applications
  • Confusing and redundant navigation
  • Placing important copy, offers and calls to action “below the fold” where they'll never be found without scrolling

Just like wine, chocolate and other life pleasures, search engine optimization is great – in moderation. Balance is key. Sure – you have to make it easy for people to visit your site. But, you had better be a gracious host once they arrive. Provide lively conversation, plenty of interaction opportunities and offer a few gifts. It will be nearly impossible for them to leave empty-handed.

Buy Insurance Leads – Stop Losing Time and Start Making Money

If you are reading this article you are obviously looking for a way to help you buy insurance leads. The world of insurance is always changing like it's customers. People want more coverage and lower rates. The old days of selling moderate policies to people is over. Since the birth of the internet people are…

If you are reading this article you are obviously looking for a way to help you buy insurance leads. The world of insurance is always changing like it's customers. People want more coverage and lower rates. The old days of selling moderate policies to people is over. Since the birth of the internet people are now smarter and more informed before spending their hard earned cash. This has caused many agents to change tactics in order to beat their competition.

Getting insurance leads is nothing new and has been around for many years. Often one lead will covert over and over by word or mouth. This gives agents the ability to continue to thrive, even when times are slow.

Would you like to have the upper hand on those agents as well?

Well this is possible. How? Well since insurance companies had to evolve so did the way of business. Let me explain. Just before the internet came to be, insurance agents work from offices and in the field signing and working new policies for new customers. Hammering out deals on the phone and visits to homes was not uncommon. This was the way to get customers for any and all insurance plans.

Fast forward to now. People use the internet for everything. Cooking tips, shopping and travel information. This has also affected insurance. People can now get a quote online and in a matter of minutes. This allows people to shop around and compare promotions against other carriers. At the same time, these potential leads are giving their information such as email, age, location and insurance needs for online quotes.

What if you could call that person or make contact with them within a hour or two of their search? Do you think you would have an easier time getting them to buy insurance from you?

You bet. These people are searching for quotes because they want insurance. This is your weapon. You can get insurance leads that are quality, fresh leads ready to be converted into a sale. You may still have to pay for the lead.

Question for you. What is that lead worth to you? Should you buy insurance leads? If you spend five dollars to make a hundred is that good. If you spend ten dollars for one lead to get a customer who wants to insure his wife and himself with life insurance and change their home insurance and car insurance for cheaper premiums. Is that worth ten dollars to you?

Need Insurance Leads? A Fight That Agents Continue to Face

The never ending battle among agents and insurance companies often plays out like a war movie with a heroes end. The hero gets the girl, the life and love he wants but at a price. This price is more affordable to you and you do not need to lose an eye or leg to be…

The never ending battle among agents and insurance companies often plays out like a war movie with a heroes end. The hero gets the girl, the life and love he wants but at a price. This price is more affordable to you and you do not need to lose an eye or leg to be victorious.

Your need for insurance leads is good to have in order for you to gain the upper hand on other agents. Even better, you now can get leads that are fresh and prime for converting into sales. The fact is, the faster you make contact with a customer looking for insurance, the better chances you have getting them to sign a policy. Further more, when you get a fresh lead, you can often change their minds to switch to other insurance plans you can provide for them.

Many people who do online insurance quotes want insurance fast. However, they do not want to feel like a rabbit being hunted by and eagle. It is important to make the customer feel like you are there to help and not just sell. Those who succeed understand this fundamental key to selling insurance. People do not buy goods and services from those who may have the best knowledge about products. People do buy goods and services from trustworthy individuals who understand their needs. Getting new and up to date leads lets you the easy sale. Since most customers do their research prior to buying insurance, you only have to explain the benefits they will enjoy. This is why you need insurance leads.

If you are a new agent or one who wants to add to his / her clientele, having the latest and newest leads is all that matters. The work of searching and phoning unpromising leads is over. You no longer need insurance leads that waste your time and end up as dead ends.

Insurance Leads For Sale – Don’t Get Caught With Bad Leads

Many online insurance brokers and companies will offer insurance leads for sale for many reasons. Sometimes companies have to many leads that they can deal with or sell those leads to make a profit from affiliates who work on their behalf. No matter what the reason is, paying for leads is a great way to…

Many online insurance brokers and companies will offer insurance leads for sale for many reasons. Sometimes companies have to many leads that they can deal with or sell those leads to make a profit from affiliates who work on their behalf. No matter what the reason is, paying for leads is a great way to sell policies.

Since the birth of the web, companies in all areas and fields have had to change marketing and business tactics to stay ahead of competition. Consumers are spending billions of dollars a year online from the comfort of their homes. Shopping and comparing prices has given the upper hand to the consumer while corporations become more volatile to consumer trends. This has also affected the insurance industry.

The old days of insurance business practice has had a head on collision with the information super highway. Millions of people turn on their computers daily to search for answers and information about questions that they have. At the same time this have allowed online insurance companies to offer fast and easy ways to get insurance quotes in a matter of minutes. People no longer choose to wait on the phone, but rather give a brief description of themselves to get rates and coverage information on insurance plans that fit their lifestyle.

This is your ace card. Getting good insurance leads for sale will give you instant, real time, up to date information on people who want insurance. These people have done all the work. They have given their contact information, age, health status and type of insurance they want straight to you. All you have to do is explain the benefits of the products you sell and how they will be better off with it. Depending on what company you get you leads from, many will work with you in the event of a bogus lead.

Think about it. Would you have an easier time selling a policy if the person you are taking to just searched for a quote online? Do you think that if you impressed them and made them feel important that they would come back to you again? Maybe send their friends to you as well.

One lead could end up as ten or more. Getting the proper leads is vital to your business and success. Chasing bogus leads and dead ends only wastes your precious time.

Qualified Insurance Leads – Stop Getting Scraps and Bogus Leads

The success or failure of insurance agents comes down to qualified insurance leads that equal simple easy sales. See, since the birth of the web the insurance landscape has been change forever. Little companies and brokers are now competing at a fair play levels with big insurance carriers. With all this competition, the consumer has…

The success or failure of insurance agents comes down to qualified insurance leads that equal simple easy sales. See, since the birth of the web the insurance landscape has been change forever. Little companies and brokers are now competing at a fair play levels with big insurance carriers. With all this competition, the consumer has the upper hand. Pitting companies against each other for the best rate and coverage.

Quality and qualified leads seems to be a high priority to thousands of agents. After all, time is money and chasing bogus leads and dead ends does not put food on the table.

What if you had access to leads that are fresh and only a few hours old? Does that idea of ​​reaching and contacting a lead within hours of requesting a quote make you smile? Could you land that deal?

Your search for qualified insurance leads has lead you here, so landing that deal should not be hard. It is common knowledge in the insurance industry that the faster you can contact a possible client after requesting a quote, the more likely you will complete the sale. These people are hungry for insurance and need help. You are their help.

Getting online insurance leads has more advantages than traditional ways of hammering on doors and making hundreds of phone calls. Online leads are fresh, new and instant. The policies practically sell themselves because people want those products. This is your weapon. The knowledge that these people need your help but do not know where to look or start. No one wants to wait on a phone anymore. No one wants to go to the mall to find out about insurance. The internet is the way of choice for millions.

How do you get quality from you leads? Three easy ways.

First, you have to set yourself up with a good company. Simply picking the first company that has a nice web page will only leave you with empty pockets and wasted time.

Second, find companies that will work hard for you. Places that view you as their customer. After all, you are buying a service. The hard work is done for you. No need to search for leads anymore, all you need to do is finish the sale. Remember that these people want insurance. There is no reason for you to fail.

Third, find a company that will credit you back for bogus leads. Bogus leads all the time. If you link with companies that offer credits for bad leads, you will further your success.

Increase Annuity Sales Leads With a Pitch Book!

A pitch book is a very good tool to use when selling annuities. The fact that you are the author has somewhat of a “glamour” appealing to the prospective client. Along with that appeal is the value in basic information and historical components of annuities. When writing your pitch book, keep your target market in…

A pitch book is a very good tool to use when selling annuities. The fact that you are the author has somewhat of a “glamour” appealing to the prospective client. Along with that appeal is the value in basic information and historical components of annuities.

When writing your pitch book, keep your target market in mind. Usually you will be marketing annuities to seniors. Bring up historical facts that they can relate to and link it with annuities. Compare and Contrast the way annuities used to function in society and explain where we are now as well as the future of annuities based on past events. This is a major selling point simply because it spells out the benefits clearly as well as backing up those benefits with past examples.

Do not be afraid to be negative about annuities. One thing that you can say is that global events can (and Have) affect the financial market. This will show the prospect that you are honest. Some people think that annuity salespeople are sharks in that they are just in it for the money and not to help anyone. Break this sense of distrust that most people have with a blunt honesty. This is a huge marketing advantage.

Add information from third parties! This is vital in sounding credit. You can use quotes from well established newspapers or highly acclaimed news programs. It will show your audience that you are knowledgeable in your field as well as a diligent researcher.

Remember, a pitch book is not an infomercial. It is designed to explain the product that you offer, how it will benefit the reader, and what you hope to accomplish in building the client-agent relationship. Roughly explain the industry and the products that you offer. Explain the products can be shaped in a way that fits the clients needs.

Buy Annuity Leads Online! – How to Pick the Right Leads

There are many annuity lead providers on the internet. I have eliminated all of the headache that comes with buying leads online with the following information. I now use just 1 great website that has helped my business become a super producer. Use these tips to find the right online lead provider for your business.…

There are many annuity lead providers on the internet. I have eliminated all of the headache that comes with buying leads online with the following information. I now use just 1 great website that has helped my business become a super producer. Use these tips to find the right online lead provider for your business.

Most online lead providers use the telephone to generate the lead. This is a major red flag. Leads that have been called without showing any interest and simply “meeting the target market” are not likely to convert. Odds are, the prospect gave the telemarketer their information just so they could get off the damn phone! If the provider is generating leads through the internet, ask them if they will point you toward their landing pages to inspect for quality information. This is the step in which I picked the 1 provider that I stuck with. Do not be afraid to ask for a sample lead. Most good providers will allow this and that way you can evaluate the lead and see what you think. Do not take this step too seriously though, as you know, not all leads sell. If the sample lead does not sell do not eliminate that provider, simply evaluate the lead for overall quality.

Always make sure the provider does not sell leads twice. You would be surprised how often this happens. Why would you spend money on a lead that 3 other people in your area are already working. This is just unacceptable on all accounts and you should never buy a lead that has already been sold or will be sold again.

This may sound crazy to you, but look for a provider that offers NO RETURN policy. You should only buy from a provider that will not let you return the lead if it is a lemon. The reason for this is simple when you think about it. Why would you want to buy from a pool of leads knowing that half of them have been returned and are not likely to convert? Another reason for no returns is, if there are no returns, the provider is confident in their product. The provider that I use is the ONLY provider with a no return policy.

Find a provider that offers a monthly lead programs. I automatically get 25 leads a month from my provider. This just makes it much easier to focus on selling leads rather than generating leads. It is also great in the fact that I know exactly how much money to budget for my marketing costs every month.