The 7 Point Guide in Buying an Insurance Agency

Each day the list of sale insurance agencies of high quality gets updated. With so much to choose from and more added daily, the task of finding the agency that perfectly compliments to you is really a time consuming and complicated one. Whether you want to buy an insurance agency for the first time or…

Each day the list of sale insurance agencies of high quality gets updated. With so much to choose from and more added daily, the task of finding the agency that perfectly compliments to you is really a time consuming and complicated one. Whether you want to buy an insurance agency for the first time or you are on the hunt for a merger and acquisition of opportunities, you will certainly find a bunch of prospective agencies which will furnish your needs. And after this comes the true challenge of knowing which one is the best for you. Before you buy an insurance agency, here are 7 starting points on how to buy a business that must be taken into account in course of scrutinizing and evaluating each one of the prospective ventures.

Location: The first thing to look for is the location. If you are to buy an insurance company which is offering life insurance, then you better look for one that is within proximity to the residential area or near a hospital. Location has always been a key player to the success of a business and when you have the best one, you will certainly be able to reach more clients. The possibility also of having to relocate must be taken into consideration as this poses a threat of losing current customers and affect retention rates. For those who are renting make sure to check the expiration of contract and negotiate to ensure that no increase will occur on the coming years.

Financing: A good start-up question is on where to get the finance in buying the insurance agency. You must consider the possibilities of seller financing, self-financing using your assets, and lending options. For seller financing, you must thoroughly examine the terms to avoid future disputes. Assurance is clearly needed when you are using your assets to buy an insurance agency so that you must make sure that you are investing in a business that is progressing and not regressing. Having to borrow the money for the purchase, it is better if you will be able to find a company that specializes in lending to the insurance industry. Finance is the most important part when setting-up a business and to ensure success having an expert help you along the way is always beneficial.

Cash Flow Analysis: The main reason why you must be concerned in cash flow as you buy an insurance agency is that it shows you a clear picture of the company's performance. Understanding how much the agency did earn after deducting the reoccurring expenses will certainly bring you a correct business valuation. As the buyer, you need to review the records on new policies, renewals, responsibilities and other revenue generating areas of the agency. On the other, a list of the reoccurring expenses including rent, salary costs and advertising amongst others is necessary to give you the idea of ​​how much money goes out from the agency. Explore for possible alteration of expenses and consider the effects of the change in ownership on the agency's income stream. A rule of the thumb is to perform a minimum of 1 year cash flow for young agency and a multiple year cash flow for an established one to ensure thorough analysis. If you are not good on accounting, particularly with regards to the insurance industry, tapping the assistance of a business broker would be a wiser choice.

Advertising: As you buy an insurance agency, you must also take a peek on the advertising contracts it is enrolled as you will certainly shoulder the expenses for the remaining period. Knowing that current agency has yellow page or billboard advertising that is on a fixed term contract, you should factor in those costs as you will acquire the rest of those expenses. You must also be aware of the phone numbers, websites or emails that are shown on the advertisements of the insurance company as they are vital assets to consider with the procurement. Ask for assurance that those phone numbers and other contact methods are offered to be reserved with the agency. Factor in also the cost on updating information on websites and toll free number platforms as they usually come at great cost. Analyze the power of the existing marketing strategies and take them into account before buying an insurance agency.

Company Access: Before doing the actual buyout, check for the list of insurance companies that you are about to sell plans for and make sure to have appointments with them. This will guarantee that you no longer need to check the underwriting requirements and you will up the current certification given by the insurance company. Unable to set appointments with all the present companies will cause you to potentially lose customers as you will need to rewrite them to different insurance carrier. Setting your foot one step forward, you must make sure that you are able to get appointments for insurance companies that the agency does not currently offer. Doing so well let you factor out those companies and be able to compliment them to your services.

Management System: What management system is being imposed by the agency and how is the organization of customer records being implemented? Is it possible to have the current management system stay intact with the acquisition of the agency? What is the assurance of having no compatibility issue when doing data migration as you may utilize and prefer a different management system? An array of software applications is available to help you in migrating data and in maintaining compatibility between management systems. As a buyer, making sure that you thoroughly understand this part is a must as most client related issues are due to poor data management.

Seller Assistance: Last point to consider is on the possibility of having the seller train the new owner and to have a smooth transition plan for an adequate period of time. Reputable and established agency owners commonly answer the ability on holding training and transition of ownership. Corporate Ventures are good vendors as when they sell a business, they usually work with transitioning the ownership. If you are buying your first insurance agency, then make sure that your seller is willing to help you to transition the business as smooth as possible keeping the current customers and employees. A six month transition time is generally enough to make sure that you are ready to stand on your own. The help of the seller will surely make the transition a positive event to both your employees and clients so make sure that you are able to bring this up during the negotiations.

Following this guide will also be good for those who want to know how to sell an insurance agency or how to sell an accounting firm. In fact, it practically is applicable on any form of business regardless if you are the seller or the buyer. With these things in mind, you will surely have a good starting point of considerations when you buy a business. Make sure that you take them all as one and search for the offer which possesses them all. Learn to negotiate and get expert advice to make sure that you are investing for the right one.

Insurance Brokers Provide Individualized Services

Purchasing a new vehicle is always an exciting time. But if you have been driving “old faithful” for many years, you may get a surprise when you purchase your auto insurance for your new mode of transportation and find the yearly cost has increased significantly. Before you sign any contracts, be sure to talk to…

Purchasing a new vehicle is always an exciting time. But if you have been driving “old faithful” for many years, you may get a surprise when you purchase your auto insurance for your new mode of transportation and find the yearly cost has increased significantly. Before you sign any contracts, be sure to talk to one or two insurance brokers.

Many drivers simply head to their nearest financial institution or to the insurance agent in the near strip mall to inquire about insurance. Or they go online, punch in their figures on a few sites, and then sign up with the cheapest. These practices can end up costing you a lot of money by paying inflated premiums, and in some cases, you may find out that you are not adequately covered. Insurance brokers, on the other hand, will give you individualized service, obtaining the policy for you that gives you the coverage you need specifically for your situation and degree of risk.

With their vast network of insurance companies, they have access to numerous auto, home, business, recreational property and health policies. They can tailor one to suit each individual client. You will also get some additional options from insurance brokers, such as loss prevention ideas and many suggestions for eliminating unnecessary coverage. An example is the wisdom of discontinuing collision insurance on an older vehicle. You may save enough money to save a big down payment for your next car!

If you are hesitant to use insurance brokers, you need not worry. Most jurisdictions require that insurance brokers are registered and have to possess certain qualifications in order to get a license. There are also regulatory bodies which monitor the industry and respond to client complaints. These regulations apply as well to financial institutions and trust companies, pension plans and mortgage brokers, so you can feel confident that you are dealing with reputable people. If you wish, you can contact your Better Business Bureau and also ask your broker for references from other clients.

Insurance brokers can also offer you coverage for your residence, summer cottage and the boat at the wharf, and health services. Discuss all your insurance needs with them when you have the opportunity. Bundling all your policies with one broker may bring you some loyalty savings. And think of the time and energy you will save on each policy when you have insurance brokers looking for the best deal and coverage at their many companies with what they are associated with. If you tried to investigate all the possibilities, you would discover the huge amounts of time and paperwork that the practice requires. It is also a good idea to talk to insurance brokers before you head out to purchase your next vehicle as some are definitely more expensive to insure than others.

Turning over your insurance needs to an insurance broker will give you the peace of mind that having a professional working for you offers. And you will save money as well! A winning combination.

Direct Mail Life Insurance Leads

Types of Leads As the Direct Mail Lead market takes another big hit by all the changes and new USPS happenings. As of March 2012 there will be more and more nationwide closings of offices and the laying off of thousands of mail carriers. What this means to you and to us … The leads…

Types of Leads

As the Direct Mail Lead market takes another big hit by all the changes and new USPS happenings. As of March 2012 there will be more and more nationwide closings of offices and the laying off of thousands of mail carriers.

What this means to you and to us … The leads will be generated at a higher price and at a slower pace. Simple supply and demand factor. Too much demand to little leads. So your best bet is to get plugged in with a lead generator or lead accumulator and work with them as many companies will stop taking new clients and work exclusively with the agents or agencies that have the market cornered. As it stands it is best to work one of the following types of leads.

The Best Lead is to get it fresh, so if you are already connected with someone that is producing a Brand New lead for you increase your order or extend your order to keep your place secured. You have to make sure that your lead is not being resold after 3 to 4 weeks to other agents. If this is the case you are better off with some of the other leads discussed in this article. If this is the case you might be better off looking for a new home that really values ​​your efforts and does not resell your customers to your competition.

3 Other types of Leads:

First … 3 to 9 month old historical … Direct Mail … Life or Mortgage Protection Lead, this lead will best suit you if your current provider resells them Fresh Lead, this lead will give you the opportunity to talk to buyers that have bought that they are looking for a better price or they just have been shopping around for a while, that way is hard for another agent to replace any of your business.

Second … 10 to 18 month old historical … Direct Mail … Life or Mortgage Protection Lead, which you can compare this ONE LEAD to what the competition calls a “C” lead … that … like the “B” lead also gets resold 3000 times! This will give you the opportunity to approach the customer from a consultative side and look for other opportunities besides what they were originally offered, for example, you might have a better product, a better rider, more cash accumulation, longer term, less expensive, more service and many other benefits that you can offer. Many times you will find Gold Nuggets here, a lot of times the customer was never even contacted in the first place.

And Finally … Internet leads, these are best bought in bulk and for a very affordable price, they come with all information about the client … which includes, DOB, HT, WT, Address, email, and Time stamp, showing you when they requested the information for life insurance coverage. One recommendation for this type of lead is to have a power dialer or auto dialer for you to get the most out of this type of leads. You need to buy more than 1000 to 5000 at a time at no more than.35 cents per lead. This leads will have an average sell through ratio of about 1.5% so a $ 200.00 dollar investment can potentially generate a $ 2000.00 to $ 4000.00 return.

Insurance Leads Business Ideas for Insurance Agents

As with so many businesses before it, the insurance leads business has suffered from the excesses of a few. By not qualifying and overselling leads, they have created distrust amongst insurance agents for the leads business. This feeling is understandable. It's going to take strong efforts on the part of a few bold lead generation…

As with so many businesses before it, the insurance leads business has suffered from the excesses of a few. By not qualifying and overselling leads, they have created distrust amongst insurance agents for the leads business. This feeling is understandable. It's going to take strong efforts on the part of a few bold lead generation companies to reverse the bad feeling.

The idea of ​​purchasing leads is a strong one. You eliminate the waste of traditional advertising media by focusing solely on the consumers who are actively in the market for insurance. If someone goes online to obtain a quote for auto or life insurance for instance, you can be sure that they are ready to buy. These are the people that quality lead generation companies deliver to you.

When looking for a quality lead generation firm, an agent should:

  • Look for companies that handle leads in real time. This means you get the leads while they're “hot.”
  • Look for companies that sell only semi-exclusive or exclusive leads. This eliminates the problem of oversold leads. In the case of exclusive leads that you are the first to touch that lead.
  • Look for companies that are flexible. Are you locked into buying leads when you do not need them? That's not a company you want to do business with.
  • Look for firms that allow you to turn leads “on” when you need them and “off” when you do not.
  • Look for lead firms that allow you to target geographically
  • Look for leads that the source has verified for quality. Insist they eliminate bad sources.
  • Make sure the lead generation firm does not incentivize. Agents do not want a lead that has been produced because the consumer was promised an MP-3 player or other incentive.
  • Look for all of the above, plus a website and staff that make it all easy.

Insurance Lead Types

Insurance leads come in all the lines that insurance does. Agents will certainly be familiar with auto insurance leads , but the leads business does not end there.

In the property and casualty category, there are leads generated for motorcycle, homeowner's, renter's, boat and RV. Often an agent's growth comes when they expand into lines that the big guys ignore. Quite often a big slice of a little pie equates to much more than a sliver of a big pie.

Some agents are surprised to find out that leads are generated for business customers as well. These potential customers are looking for commercial auto insurance, general liability, or maybe workmen's compensation. As agents' know, selling a commercial policy is a longer process than selling a consumer P & C auto policy, for example. This is what makes a commercial lead worth so much. It eliminates much of the time consuming aspects of commercial insurance selling and delivering a hot lead into your hand.

Closing Tip for Insurance Agents

When you contact a lead, try thinking of them as “your future customer / client.” You'd be amazed how a slight change in perspective will result in increased sales.

How to Get Your Insurance License Online

In spite of the state of the economy one industry that still continues to flourish where others are drying is the insurance industry. With recent changes in government regulations and more people working in dangerous jobs than ever before there is a need for more licensed insurance agents across the country. If you want to…

In spite of the state of the economy one industry that still continues to flourish where others are drying is the insurance industry. With recent changes in government regulations and more people working in dangerous jobs than ever before there is a need for more licensed insurance agents across the country.

If you want to become an insurance agent you will need to get an insurance license but before you can get an insurance agent license you must enroll in an online insurance school.

State Requirements

The insurance licensing requirements vary from state to state so before enrolling in an online learning institution, make sure that you know what the specific regulations are for your state. You can research this by reviewing the state board of insurance website for your state.

Some states also require students to take additional classes or continuing education courses before they allow a student to sit for the exam so it's best to also find out what classes and courses that you need to pass before you take the insurance exam.

Tips for Finding the Right Online Insurance School

1. Find A State Approved – Make sure that the online insurance school is approved by your states board of insurance. This step is important because, you could find yourself having to take the same classes over with another learning institution if your school was not approved by your state.

2. Look For Feedback – Look for feedback online from other satisfied students. This is one of the best ways to find out if the online insurance school that you're considering can help you to quickly get your insurance license or not.

3. Search for a Money back guarantee – Not every online learning institution will offer a money back guarantee but there are online universities that stand by the quality of their training. You should choose an online insurance course that will offer you your money back or at least a portion of it back if you were to fail the insurance exam the first time that you take it.

4. Total Up The Cost – Make sure that you know how much it's going to cost to go to an online university or take an online course that will enable you to get your insurance license. In many cases you may be able to qualify for either Federal or State financial aid so there will not be any upfront cost for your education.

What Does It Take To Study Online?

Studying for your insurance exam online is a smart choice because, it will enable you to study at your own pace, avoid traveling time in commuting back and forth to schools and best of all you will be able to study at your own pace until you tooly understand course material.

Before enrolling in an online learning institution make sure that you're able to devote the same amount of time per week to being in front of your computer that you would spend in the classroom. Even if you can only study late at night or early in the morning you should have that time blocked out in your schedule every day so you can spend it studying and moving towards your goal of getting an insurance license and being able to work as an insurance agent.

Final Expense

Even though it does not sound pleasant to be talking about death, life itself does not spare us the pain of stating it again and again. A lot of things revolve around the death of a person. And fundamentally they have to do with money. In order to successfully handle issues that are related to…

Even though it does not sound pleasant to be talking about death, life itself does not spare us the pain of stating it again and again. A lot of things revolve around the death of a person. And fundamentally they have to do with money. In order to successfully handle issues that are related to money, a good planning is imperative.

Planning is the best way of enjoying life and getting others to enjoy it too. It is commonly said that he who fails to plan is planning to fail. In planning, many people tend to forget an aspect that's very critical: insurance policies. Among the different types of insurance policies, final expense has been gaining momentum in recent years. In this fast paced world, you need assistance every step of the way. And this assistance can come in a variety of ways.

When assistance comes in the form of End of Life planning insurance, everyone, from the policy holder to the insured and beneficies is covered. Actually, final expense insurance is majorly aimed at allowing senior citizens to purchase policies at affordable rates. All around the world, insurers have devised products to empower different categories of people including those advanced in age.

The beneficiary of final expense policy receptions once the insured person is presumed. Final expenditure insurance is one of those life insurance policies by which people who are related to the Deceased by blood, by law or are dependent on him / her can be said to have an insurable interest. Generally these may be family members and business partners.

Life Insurance is not expected to weigh on the prospective policy holder in terms of the conditions to fulfill to qualify for it.Life insurance policies are therefore a very vital part of our modern daily living. At the same time the concept of final expense is also a clear message addressed to the younger generation that the future is not that bleak after all.

In recent years there have been growing concerns that the family is falling apart with different scholars and experts trying to proffer what they think could be the remedy. But they have severely stated the role that final expense coverage could play in that. Since money is one of the reasons why many families have issues among members, final expense cover could have been a good means of suppressing the ugly effects of issues that come up at and after the burial of the Deceased.

Several insurers offer their assistance and services to prepare you and your loved ones for these painful experiences. At http://www.ensuritygroupagents.com you will meet agents that are committed to lessening the burden off you with respect to final expense. The end of life expenses will no more be a source of headache!

What to Know About Final Expense Policies

Insurance policies are meant to help people cope and overcome some challenges that they may face in the journey of life. Although men may be sure that some events are inevitable like death, it however is not clear to them how these events may happen.Various Insurance packages exist but “final expense” policies have their specificity.…

Insurance policies are meant to help people cope and overcome some challenges that they may face in the journey of life. Although men may be sure that some events are inevitable like death, it however is not clear to them how these events may happen.Various Insurance packages exist but “final expense” policies have their specificity.

This life insurance does not have a strict definition in the Insurance Industry but rather its definition seems to be a function of marketing purposes. Final expense is any life insurance product intended for use in paying off final expenses whenever it has to do with funeral arrangements or medical bills, taxes or legal fees.

Many have wrongly believed or thought that final expenses are strictly bound to making sure that the burial of a loved one who is late, is thoroughly contacted. But that is burial protection policy which differs. We know that in every society, burial is not the only thing that comes up at the death of someone. Indeed depending on the community, the caliber of person who is deceased, the family's or friends' social position, a wide range of expenses can be incurred. If the community the Deceased person was a part of is to religion, religious rites may also have their requirements which may also determine a financial burden to the family.

Additionally in some areas, the culture may demand that when some prominent members of the family die, every member of the family, no matter where they are must come back for the burial. If the family were to help those who are not financially ready at the time, that will add up to their challenge.

Should the Deceased leave behind him or her people who should be taken care of, this is equally considered by many industry expert, to be part of final expenses life insurance. Final expenses allow the subscriber to choose the coverage that is tailor to his or her needs.Because of its flexible nature, many experts would suggest to their clients the opportunity of subscribing to final expense policy.

However, for the convenience of marketing and operational purposes, Insurance operators prefer to generally target final expense life insurance policies at taking care of final expenses only. These policies can be cheap with relatively small death benefits. A lot of companies are offering very affordable policies and getting a free quote from those who offer this possibility will be a great way to prepare and have ” final expenses ” policy coverage. What's more? Subscribers of this type of life Insurance are exempted from medical exams.

This coverage is an awesome way of planning the future and ensuring that those left behind are bequeathed yoke of expenses upon sorrow!

Insurance Leads – 3 Great Sources For Lead Generation

If you are in the insurance business, you know that without leads, it is hard to make a sale. Leads are the life blood of insurance agents. So how can you get leads and get them cheaply? There are several ways to get leads to drive your business. First lets look at the different types…

If you are in the insurance business, you know that without leads, it is hard to make a sale. Leads are the life blood

of insurance agents. So how can you get leads and get them cheaply? There are several ways to get leads to drive your business. First lets look at the different types of leads that are available.

Direct mail responder leads

These types of leads have been around for decades and quite honestly, it is showing. The rate of return for

direct mail response leads is lower today than ever before. The public quite honestly has been beat up by these types of leads too many times. They have seen every lead type that has ever been mailed and they are not responding like they used to. The public is not falling for it any longer.

Telemarketing Leads

With all of the do not call rules and laws not to mention caller ID, it makes telemarketing for leads a very difficult task. Therefore, you do not see very many lead companies offering this type of lead.

Internet Leads

These types of leads too, are expensive when you take into consideration the fact that these lead companies sell the same lead to a dozen or so agents. You have to be first to make contact with the lead if you want to have a chance of making a sale. Without, you are developing the internet lead from your own website. Most agents do not have the know how or time needed to drive traffic to their website. It literally takes several hundred articles to get a steady flow of free traffic to your website.

What if, a bunch of agents got together and started writing articles to drive traffic to a website that provided them with life insurance prospects for doing so. You are probably wondering what I am talking about. I am talking about a marketing campaign known as “Article Marketing”. One way to drive Free traffic to a website is through article marketing. Article marketing is nothing more than an article published with companies like ezinearticles.com or articles.com or articlebase.com. These online publishers will publish your articles for free as long as you follow their basic guidelines.

When a prospect goes online looking for life insurance or long term care or whatever ever, these article often show up on the first page of the search engine. When the prospect pulls up an agents article, many times when they are done reading the article, they will click on the agents website listed in the “author section”. If enough agents got together and wrote enough articles, a large number of prospects would click on this website. When a person clicks through this website and like what they see, they will order the free report that is offered. When they order this free report, the site owner receives this notification in an email form. This now is what can be considered a lead. If the lead shows up to be in your area, you get the lead for free just for participating in the campaign.

Free Final Expense Quotes

The spate of unpredictable events in the world today, invites every one of us to always be ready. Final expense insurance policies are a major way not to be used unawares. To get started with that, free final expense quotes are recommended. According to quick quote online Glossary of Insurance Terms, a quote is the…

The spate of unpredictable events in the world today, invites every one of us to always be ready. Final expense insurance policies are a major way not to be used unawares. To get started with that, free final expense quotes are recommended.

According to quick quote online Glossary of Insurance Terms, a quote is the estimated premium amount for an applicable based on several factors including type of insurance, coverage amount, length of coverage, age, gender, health and medical history.

Before the potential policy owner would pay the required amount of money to the insurance company, it's advisable that he or she gets a quote that can put them in a position to know exactly what is expected and how to prepare for that. There are many free final expense quotes providers, but the multiplicity of online service providers calls for diligence and great vigilance on the part of clients. Indeed as the age long adage says: all that glitters is not gold; it's not noticed that dubious individuals and so called companies are trying to make a prey of uninformed seekers of reliable life insurance policies that can cover their final expense.

Final expenditure quotes can be obtained from both insurance companies and insurance brokers. They provide quotes which are preliminary estimates of what the client would have to spend. But the final rates of these quotes are determined by the insurance company that's underwriting the policy. Everyone would want to get the best possible available free quote service. To get this done, you need to pick the best quote provider. These show objectivity, integrity and loyalty.

When you are done with getting the quote, the next thing is to make up your mind and then take steps towards formalizing your subscription. The Application process extremely leads to the payment of premium. Premiums are still extremely affordable in spite of the global economic crunch.

It's possible not leave the family with cumbersome expenses after the death of a member. These negative experiences can be avoided if people can heed to the common saying that “prevention is better than cure”. But basically the issue remains that of information and enlightenment. Many people have a wrong perception of final expense coverage. They tend to view it as a means for the insurer to collect their money without guarantee that there will be a performance; others, based on their culture or religious background, think that getting such policy is like inviting death. But that's a misinterpretation.

Just as Benjamin Franklin said, death is one of two absolutely certain things in life. Armed with this idea, you'd be wise considering final expense insurance. And with a free final expense quote, you are free to really live life to the full!

3 Mistakes to Avoid When Contacting Insurance Leads

When you have your newly purchased insurance leads in hand, you may feel anxious about contacting them. After all, you paid for these leads and you do not want to blow it with the first phone call or e-mail. Your best strategy is to consider this time of contacting leads as the ultimate insurance marketing…

When you have your newly purchased insurance leads in hand, you may feel anxious about contacting them. After all, you paid for these leads and you do not want to blow it with the first phone call or e-mail. Your best strategy is to consider this time of contacting leads as the ultimate insurance marketing task, so put your best face forward, prepare yourself with all of the information and knowledge you need, and make the contact. Also, to avoid a worst case scenario, consider these three common mistakes you can avoid when contacting insurance leads:

Mistake # 1 Defensiveness

Maybe your offer has been rejected many times and you are feeling discouraged. Consider this new lead as a fresh start. Put all of the rejections out of your mind and replace it with positivity. Do a little positive self-talk: you know you have a great product to offer, and there are prospects out there who need what you have, so there is no reason to be discouraged.

Rejection does not mean the end of your business, or even that you are selling incorrectly; it just means you have to keep moving forward, fine-tuning your methods until you get it right. Rinse and repeat (and keep it positive).

Mistake # 2 Mud-Slinging

Sure, you may know the competitors and may even believe the competitors are not great insurance agents. Or you may know some dirt on them that you would love to share with prospects to turn them off from purchasing from the competition. Do not do it. Mud-slinging typically does more damage to the one slinging the mud, because the prospect will begin to see you in a negative light.

Instead, focus all of your energy on sharing the solution you can provide to meet the prospects' needs. You have what they need, so there's no reason to mention the competition. Keep the focus on your business and your pitch and how it can benefit the lead.

Mistake # 3 Boasting and Advertising

Leave the announcement messages to your print ads. When it is time to contact a lead, you want to have solution-focused and customer-focused. Avoid listing the sales awards you've received or how great your business is, and instead identify what the prospect's need is and then show how your product can meet their needs specifically.

Customers will always have this very simple mentality: “What's in it for me?” Because this is what they are thinking during your phone call or when they read your e-mails, you want to deliver the answer clearly by showing how you can meet their needs for insurance.

By avoiding these common mistakes of insurance agents, you can deliver your pitch in a way that will be most powerful and compelling for your insurance leads. They will be able to see you are a true professional who understands where they are coming from and you will instill in them a belief that you can come through with the insurance product they've been seeking.