Converting Insurance Leads Into Sales

Insurance leads is definitely a smart way to get people who are willing to purchase insurance policies however, it does not ensure that you would actually be able to make a sales out of those leads. You may be generating the insurance leads yourself or could be purchasing it against thousands of dollars but the…

Insurance leads is definitely a smart way to get people who are willing to purchase insurance policies however, it does not ensure that you would actually be able to make a sales out of those leads. You may be generating the insurance leads yourself or could be purchasing it against thousands of dollars but the same is futile in case you are not able to crack a sale out of it. The entire exercise of time, effort and investment goes down the drain.

May be at times, you wonder that what is that your immediate competitor is doing to crack as many sales in the same number of leads that you have got. The secret is how to approach the lead and how you close the deal. It is an art to do so. Some people have that naturally and others can hone the skills by inculcating the below suggestions while pitching for an insurance policy-

o Do not have any assumptions and bias against any of the insurance leads that you have mentioned in the list. Agents usually have their cherry picks and call only those with an outlook that it would yield them a sale. Moreover, it does as well. Not because their assumption was right, but as they had a positive outlook towards those cherry picks. If an insurance agent or provider looks at all leads as cherry picks – it would be noticed that he would be able to close 27% more sales just by this positive outlook.

o Give each contact importance, as he is the one who would keep you in business. Do not be monotonous, make the person feel special and let him experience a personalized service from your end. Write personalized emails stipulating the benefits and your intentions to offer an insurance policy. Take an appointment or ask for a time window at which you could call for a little talk around the offer. This would reflect a classy service from your end and even if the person does not buy the policy there and then, would remember you because of the things that you are doing differently than other insurance providers.

o Lend your ears to the customer. Rather than you giving him a down load about what you have to offer, listen to what he needs. Mold your sales pitch accordingly so that he feels you have exactly what he needs rather then making it sound like what you need to sell.

o Be courteous and consistent. Always remember with aggressive sales tact ticks you are pushing and pressing the customer to purchase – which is definitely not a position that a potential customer would enjoy.

o A follow up scheme is some thing that would really reflect good sales figures next to your name. Do not be lazy in follow-ups.

By following these steps judiciously, there is nothing that can stop from converting the inquiry or a lead into a sale.

Generate Your Own Insurance Leads

Tough competition is something that the multinational companies are not untouched with. In case you are an insurance agent, how could you not be affected by the ever-growing competitors with in your company and agents of the other insurance companies at the same time? Not to mention, the recent economic recession has made the situation…

Tough competition is something that the multinational companies are not untouched with. In case you are an insurance agent, how could you not be affected by the ever-growing competitors with in your company and agents of the other insurance companies at the same time? Not to mention, the recent economic recession has made the situation even worse. People are struggling to pay off their debts, mortgage installment etc; how could they possibly think of buying insurance adding another installment to their over burdening financial commitments!

In today's world, internet has provided people with the luxury of typing the desired text in the search engine and clicking “search” to get the required information. No one likes to get in touch with agents any more. Elaborate information is available easily that could be browsed at the luxury of once free time. Here, why some one would be interested in a call that would make an insurance policy sales pitch, especially when one is in the middle of something more important.

One should be smart enough to realize that if the potential buyers are flocking at the World Wide Web – so that should be the place where you should be. If you are into selling insurance policies, you should understand this simple logic and should be able to generate your own leads.

Using internet to generate your own leads is a fabulous idea as internet is a platform with which you could reach to a great number of people without any real investment. Following are some suggestions that could help you generating insurance leads for yourself –

• Draft a mailing list and send out your sales letter pitching for insurance policy that you have to offer
• Make your own ad or sales letter – as attractive as possible. Do not stick to only one template. As there are different kinds of people and their interests and attractions would differ. Here, the templates should be made keeping the same in mind. Whatever format you chose, ensure that the benefits are highlighted in objective and simple to understand terms.
• Get to the social networking websites and put up your add there.
• Your ads should be attractively visible on blogs
• Video Internet marketing could be an interesting way to get attention

All or any of the above suggestions would help you generate your own insurance leads. The only thing you need to have is faith and patience to see this flower blossoming into revenue.

Exploring the Untouched World of Insurance Leads

There are so many companies in the market today selling insurances of various kinds. The competition is neck to neck that a little favorable variance offered by a company other than yours, would snatch your pie. Waiting out for the potential buyers to reach you is no longer in fashion. These days there is a…

There are so many companies in the market today selling insurances of various kinds. The competition is neck to neck that a little favorable variance offered by a company other than yours, would snatch your pie. Waiting out for the potential buyers to reach you is no longer in fashion. These days there is a race to reach the potential buyer before any one else could get there. Insurance leads are those running shoes that might help you to reach out to these potential buyers before your competitors could.

You and your company would not be the only one thinking about putting the running shoes shoes leads to better their revenue figures; hence, you have competition there as well. There are many ways to get hands on such leads.

There are internet leads available. You could get these just by few clicks here and there and after making a payments can get hands on the same. However, the dwindling quality of these might not get your expectations fulfilled.

You could be investing quite often unexpectedly a department wing for your company that will generate leads only for your concern. However, the investments involved and time & effort consumed is quite evident if you go for this option.

You could use television, radio and mailers to reach out to people who might want to buy an insurance policy and shortlist them as per the intensity of their willingness to buy – this could be another way of generating leads. However, this is quite traditional and out dated one. The time and effort that goes in versus the leads generated is not a very happy ratio.

Telemarketing insurance leads generation is another option that people are looking at but the “Do Not Call List” has zeroed their investment.

All the above options are very common and your competitors would be using the same. You could make a difference by using the internet marketing strategies to attract potential buyers and to generate most appropriate and targeted leads. One could go for internet video marketing strategies that are more interactive, personal and cost effective. References through building bonds with the potential customer you talk, is a very effective tool. Initially it would take time before the benefits could be experienced but once its starts to yield results you would be surprised.

By using, the internet marketing techniques and referral structure you would experience exploring a whole new world for generating insurance leads and making bingo sales.

Zero Cost Insurance Leads

There are many ways with which you could have hands on insurance leads by paying heaps. However, should that be considered especially when the economy is boiling down? Can that kind of investment be managed with persistently decreasing profit margins? – is a question of concern especially, when the economic recession has constrained business potential.…

There are many ways with which you could have hands on insurance leads by paying heaps. However, should that be considered especially when the economy is boiling down? Can that kind of investment be managed with persistently decreasing profit margins? – is a question of concern especially, when the economic recession has constrained business potential. In a situation like that, you would need to have an effective tool that can help you sell your insurance policies but at the same time fit into the resource limitations.

Free or the zero cost insurance leads could be an option that you would like to explore. These would not only keep the cost side unchanged but would certainly do better for the revenue figure. For an insurance agent this is the best way to keep up with the strict targets and for companies this would be an investment free option to increase revenue by improving the sales.

Marketing strategies can help you get leads from the internet. With the intervention of internet, people these days are more comfortable, browsing detailed information over the internet rather than getting in touch with an agent. With the traffic that is directed towards the insurance site once can easily know about the people who are interested in purchasing an insurance policy and so could be contacted. You need to be smart and you could track down that information with out spending.

Another way of getting the zero cost insurance leads for better sales results could be through a referral net. References could be a very strong way to extract leads to contact the potential buyers. You need to be good with you PR skills to crack this net. Strive to have a personal bond with every customer you interact with. Irrespective that you may or may not sell a policy to a person, but you should be the person's first choice when he finally decides to buy one. Ask for customers if they have friends or family who might be interested in getting an insurance policy. No doubt following up and creating referrals is initial hard work but it pays in the long run for sure.

Insurance Leads – Making the Life of the Insurance Providers Easier Than Before

Due to the recent economic recession, it has become even tougher for the insurance agents and policy providers to get sell policies. The agents and policy providers are not able to break ice and have a decent conversation with the potential policy seekers, forget about selling the actual policy. Despite the best efforts when these…

Due to the recent economic recession, it has become even tougher for the insurance agents and policy providers to get sell policies. The agents and policy providers are not able to break ice and have a decent conversation with the potential policy seekers, forget about selling the actual policy. Despite the best efforts when these agents and providers are not able to meet their goals things really start to get frustrating and boils up to limits.

Insurance leads could be a smarter way to approach the customers who could be the potential buyers. Rather than getting in touch with any one and every one with an insurance sale pitch, it is any day better to get in touch with people who are actually looking forward to have some kind of insurance policy. An insurance lead is specific information regarding the people who are willing to get a policy. It could be any kind of insurance. Depending upon what you have to sell you could get the leads accordingly and get lucky.

In case you are a company, who is into selling insurance policies there are ways that you could get your hands on such leads. One is by setting up your own lead generation department but that is quite an expensive affair. Another way is to buy the leads from outside and act on them to make profits. You could easily purchase some over the internet. So many websites would help you to get the same. The only issue is that there leads are sold by paying per lead. You may or may not get the contact but you are paying for it. The second concern is that the quality of such leads gets dwindled as these insurance leads are sold and resold.

Another option is the telemarketing insurance leads. These are generated by the call centers by executives. The advantage that these have over the once that are available over the internet is that these would have complete information. As these are sold only once, these are ace quality ones. Here, the revenue possibility of these is much higher than the internet lead option.

If you looking out for free lead then you could rely on referrals. References certainly owed hard work but would not cost you.

For better revenue and target achievements, considering insurance leads is a wise alternative.

Life Insurance Leads – Why Most Marketing Does Not Work

Qualified Life Insurance Leads Do not Go To Someone Else The old school ways of prospecting in the life insurance industry are out. Many life insurance agents are still being taught the warm market list, cold calling, purchasing a life insurance lead list, and not to mention the incredibly expensive seminar route. To those who…

Qualified Life Insurance Leads Do not Go To Someone Else

The old school ways of prospecting in the life insurance industry are out. Many life insurance agents are still being taught the warm market list, cold calling, purchasing a life insurance lead list, and not to mention the incredibly expensive seminar route. To those who are still being tried that system I would like to say, “It's not your fault, someone sold you on it”. Many agents like to believe that marketing is one of those quick pop in and pop out routines.

Buying life insurance lead lists and then doing a sales pitch over the phone is not going to cut it anymore. Many people are resilient to even pick up the phone due to the wonderful sales calls that they get from individuals about all sorts of junk, so immediately you are hit with the first barrier aka Caller-ID. The so-called qualified lead that you paid for probably will not even pickup the phone, let alone book an appointment with you. Life insurance marketing does not have to be a painful process.

Take a step back and look at what you are actually doing when you buy life insurance leads. You went to a third party that talked to some prospect who has no idea who you are, and the third party are telling you that he is interested in what you have to offer. The business of life insurance sales is not about selling your product, its about selling yourself. Then that third party is going to sell that same “exclusive” list to someone else. The good news is there are other routes.

Life Insurance Lead Seminars Require Money

There are alternative routes like educational workshops or seminars that cost a heck of a lot more, but they do build a ton more credibility with your prospects compared to cold calling. The largest obstacle here is the cost associated with this type of marketing. First, you have to do a ton of printing for the fliers that you are going to hand out. Then you have to either mail those prints out or hire someone to hand them out for you. Finally, depending on where the seminar for your life insurance leads is going to be, there may be room charges if its a hotel, or meal charges if its at a nice restaurant. Seminars can end up costing you somewhere between three to seven thousand dollars. From my experience, no new agent will ever have that much money when they enter the field of life insurance.

Although seminars are a great way to establish credibility through communication and reality that you actually are a real person, the bottom line is there is a huge cost to put on a seminar, and worst of all there are no guarantees that the individuals that you invite will actually sit down with you one on one after the seminar to talk to you about their situation. I have tried it, and ditched it. It was just too much of a risk / reward problem with all sorts of variables in between, and I for one am not the kind of individual to risk my money.

Life Insurance Leads Search the Internet

Now, what if you were given the option to set yourself up as a point of valuable information, the go-to guy or gal where people get advice regularly about life insurance? It almost sounds like a dream does not it? It does not have to be. The internet is a great tool that many individuals are afraid of using for marketing. How do I know this? I was one of those individuals. I did not want to spend countless hours learning computer language and website development. To my advantage, and everyone else that was in the same boat as me the web really has morphed into a user friendly tool.

You can create websites by pointing and clicking. Take a look at MySpace or FaceBook. Those are both point and click social websites. Let's take a step back and look at this for a second. Millions of people search the web for some answers to their problems. The problem could be anything, literally. You have a tool you need for the job and you need the price, do you call the store or do you go to Google and search for it? You are looking for airline tickets, movie show times, anything! Well, why do not you use the Internet to supercharge your business?

More and more individuals are starting to turn their TV's off, and are turning to the web. The reason is they are tired of being advertised to. Getting life insurance leads is not just about sell sell sell. It is about providing valuable information and establishing yourself as the individual who does not have a sales pitch but rather someone who is out there to help another assess some problems. Whenever you search the web and expect to pay for information do you always go with it or do you continue to search for as much free information as you can. This brings me to my next point.

How to Get the Life Insurance Leads to Find You

The way to get life insurance leads to find you is through Attraction Marketing. Attraction Marketing is not a difficult system to explain. In a nutshell, you establish yourself as a valuable point of information for people to go to. Whenever you have people that go to you to seek for your information which they are doing it of their free will by searching the web, they consider you as a form of advice. Now, lets say you have people that visit your website and keep reading your content, they constantly re-visit when you post new content and finally you decide to inform them about a product that you offer and its benefits. What do you think the chances are of listening to you compared to some guy who called them on the phone who they know nothing of trying to book a meeting? How about a guy who put on a seminar, confused the hell out of the prospect with products, and did the sell sell sell routine? I thoughts so.

The reason why it works is because it is so simple. The more complicated you get in the life insurance industry the more chance of failure you have. If you get too complicated with your client and use technical terms then you lose the deal. The same concept applies with your marketing. If you get too complicated with it, you lose the chance to meet one on one.

By applying what you have read in this article into your marketing for life insurance leads, you will generate qualified life insurance leads that are willing to listen to what you have to say. Attraction marketing will help you save a ton of money by avoiding the route of an expensive seminar. You will have gained knowledge why not to buy life insurance lead lists. You have learned why the internet is quickly becoming one of the best tools for your marketing ventures.

To Your Success,

12 Qualities You Need to Shape Your Success in Insurance Business

Not having any shape, size or color, insurance products are reliably tougher for sales agents to sell as compared to other tangible products. Includes, insurance deals with unsuccessful topics such as misfortune or death that people generally avoid to discuss. Knowing that it is an uphill battle, insurance agents must have more mental muscles to…

Not having any shape, size or color, insurance products are reliably tougher for sales agents to sell as compared to other tangible products. Includes, insurance deals with unsuccessful topics such as misfortune or death that people generally avoid to discuss.

Knowing that it is an uphill battle, insurance agents must have more mental muscles to combat adversities in order to do well in this business. The following are the 12 qualities an insurance agent needs to have:

(1) Energetic

Sales is a numbers game. You need to see enough people. You can only do so if you have the energy and stamina to keep you look fresh and excited even when seeing the last prospect for the day.

(2) Trustworthy

Trust is an integral part of any business transaction. Insurance agents should strive to be trusted advisers. Your image, professionalism, honesty and integrity are keys to get your customers to trust you. Once trust is built, your customers will listen to you. They will respect and value advice from you.

(3) Good time management

Many insurance agents fail because of poor time management. If an agent focuses on non-revenue generating activities, he is doing injustice to his time. Successful agents know how to allocate their time effectively to achieve their desired business income.

(4) People person

Insurance is people business. Customers want to feel comfortable with the agent. They want to know and understand the agent as a person. They do not want to be pressured to make important decisions. They want to be at ease when making a decision.

(5) Ability to listen effectively

Be a compassionate listener. Do not focus on making sales. Instead focus on customers' needs by asking relevant questions and followed by active listening. Rotate discussion around those needs. Your customers will soon realize you understand their situations and trust your recommendation.

6 Perseverance

A good number of prospects make the purchase after the fifth visit by agents. Unfortunately many agents give up after second attempt. Insurance is the kind of profession where you have to be resilient enough to access objections and experience heartaches before you make a sale.

(7) Empathetic

People like to be understood. The best way to understand the concerns of customers is to put ourselves in their shoes. Once we see things from their perceptive; we are able to configure the best solutions that address their problems.

8 Effective communicator

You need to master the art of communication and be in control of the conversation. Communicate to your prospects in such a way that they feel you are not imposing anything on them and all talks are for their benefit only. Make then feel that you put their interest before yours.

(9) Tactfulness

Those who can learn and adapt themselves quickly to different situations not only survive but also thrive in this business. You must be able to manage unexpected queries and requests from your customers tactfully. Your ability to turn things around in your favor makes you a clear winner.

(10) Dedication

Insurance is about service. Only those who dedicate to this profession and commit to provide quality service will stay long in this business. Your ability to provide value added service that delights your customers separates you from your competitors.

(11) Conversant with the products

Customers prefer to deal with a knowledgeable agent because they know they can get the best advice from the agent. By letting the customers know both the pros and cons of a product, the agent helps the customers make informed decision.

(12) Success driven

You are responsible for your success. It is your want-to-win attitude that constantly reminds you of the need to focus on the results you want to achieve. Once you are emotionally connected to your goal, you will put your heart and soul into it and go all out to achieve a phenomenal success.

If you have made an honest effort to do sales yet the results are not what you wish, it could be that you fall short of some qualities described above. You may like to work on these qualities as they are the foundation needed for you to excel in this business.

4-40 to 2-20 Conversion Course – Becoming a Florida Insurance Agent

This article discusses the Florida 4-40 to 2-20 Conversion Course. This course is specific to Florida licensing and is the way a FL 4-40 CSR can become a FL 2-20 agent without taking a 200 hour course. Florida makes a distinction between a 2-20 General Lines Agent and a 4-40 Customer Service Representative. A 2-20…

This article discusses the Florida 4-40 to 2-20 Conversion Course. This course is specific to Florida licensing and is the way a FL 4-40 CSR can become a FL 2-20 agent without taking a 200 hour course.

Florida makes a distinction between a 2-20 General Lines Agent and a 4-40 Customer Service Representative. A 2-20 Agent is one who may sell insurance and operate an insurance agency. A 4.40 Customer Service Representative works under the direction and control of a 2-20 Agent, assisting the agent in the sales and operation of the business.

There are two ways to become a 2-20 General Lines Agent. The first is to take and pass the 200 hour pre-licensing course required by the state, and then successfully complete the state licensing exam.

The second is to obtain the 4-40 license and work as a full time customer service representative for at least one year. This license is achieved by taking the Florida Insurance University / University of Central Florida Registered Customer Service Representative Designation, which excuses the student from the state licensing test for the 4-40 license.

Once that has been done, the student may take and pass the 4-40 to 2-20 Conversion Course which is offered by Florida Insurance University. This course is a 40 hour distance learning course that qualifies the applicant to take the state licensing exam.

In the current economy, the insurance profession is one of the few where jobs and incomes are not only stable, but growing. Job opportunities are good for those who have sales experience and good interpersonal skills. The US Government reports that employment for insurance sales agents is expected to grow through 2016. The median annual earnings of insurance sales agents were $ 43,870 in May 2006. The range of earnings reflected that the highest 10% earned more than $ 115,090. Company paid benefits usually include continuing education, group insurance plans, office space, auto and transportation expenses, health insurance and retirement benefits.

Prospecting Success and Life Insurance Leads

Start here if you want more qualified life insurance leads and better prospecting results. If you want to generate life insurance leads and have better success prospecting for insurance and financial plans, the learning cycle can be significant, however there are a number of steps that can reduce that learning curve. It takes a very…

Start here if you want more qualified life insurance leads and better prospecting results.

If you want to generate life insurance leads and have better success prospecting for insurance and financial plans, the learning cycle can be significant, however there are a number of steps that can reduce that learning curve.

It takes a very disciplined and hard working person to end the life insurance sales job. There are many set backs and rejections, but those with the right attitude will attain great financial rewards.

Success in life insurance lead generation and improving your prospecting results requires constant promotion. You can use the old form of direct mail to bring leads into your business. Ensure that the envelope does not look like junk mail. Labels, and bulk mailings are easy to identify as 'junk' and therefore they get thrown out.

Your sales letter should persuade your prospect to either call or ask for more information.

Also, do not bore your prospect with how wonderful your company is. Always write assuming your prospect is thinking, 'What's in It For Me?'

Teleseminars are also a great prospecting and lead generation tool. Teleseminars are very cheap to operate and you can have hundreds of potential clients on the line at one time. Provide some good valuable information and then end with your sales pitch. The goal of the teleseminar is to get prospects to either buy from you or sign up to your mailing list.

Having a website is critical for success when prospecting for life insurance and generating qualified life insurance leads. You need to set up a lead capture form on your website to collect the email address of your prospects. Offer them something of value in return for their email.

Also, once you have their email address, start to send regularly follow up emails. But do not use sales messages. Send quality information they can use. This establishes trust, credibility, and positions you as an expert.

A good rule of thumb is to send seven quality emails before asking for an appointment or a sale. For this reason, it's a good idea to have an auto responder series set up so you do not have to do it manually.

Write articles and post them on article directories is a little known lead generation tip. Many website owners will display the article on their website free of charge. This is free advertising for you. Ask local websites to post your articles, or test advertising on these sights.

Create articles and post them to article directories. This well get links into your sight and it will rank your site higher on the search engines. Ensure that the resource box contains the address to your sign up page, so you can capture the email address and follow up with life insurance and financial planning prospects.

Use a referral generation form on your website also. If someone goes to your website, the lead capture form allows them to enter their name and email address as well as the people they know. Again, this is a free form of prospecting but very effective. It's possible to double your life insurance and financial planning leads using this tip.

Create joint venture deals with other people in your industry. Ask them to promote your products and services to their customer list. This can bring you instant sales and create a huge mailing list that can be used for years to come.

Regardless of your current experience in the life insurance industry, the life insurance prospecting ideas above will give you an advantage over your competition and allow you to generate more leads and close more sales.

How Do I Keep the Funnel Full of Prospects For My Insurance Agency?

How do I keep the funnel full of prospects for my insurance agency? It's the age old question insurance agents have long been seeking the answer to. We all know that insurance, financial services, and pretty much all of sales is a numbers game. It's what they teach you in sales training and it's what…

How do I keep the funnel full of prospects for my insurance agency?

It's the age old question insurance agents have long been seeking the answer to.

We all know that insurance, financial services, and pretty much all of sales is a numbers game. It's what they teach you in sales training and it's what you read in all the best selling sales books. The more people you talk to, the more prospects you will find to get a quote. Of the number who get a quote, how many of them buy? These are the numbers and the ratios that you need to know. One of the hardest things to do though, is to get people into the sales funnel. How can I keep getting more prospects into the top end of the funnel? Put another way, how do you turn people into prospects more often?

Internet leads have proven to be an effective way for an insurance agent to get more people into the top end of the funnel and extremely grow their agency. However, most agents forget this one critical component to really maximizing the return on their investment in the leads. If you are paying for these leads and not following up again at their next renewal, you are missing a golden opportunity!

Let's say that you get one good lead per day, and you close roughly 1 in 6. If your closing ratio is not this high yet, do not worry. At the end of the month you would have written policies on about five new households. You now have 25 leads with policy renewal dates that you can begin marketing to. What happened to the other 25 leads that you did not write a policy on? The prospect did one of two things. They either went with another company, or they did nothing, but something prompted the prospect to go online to request a quote from another provider. That's when you got the lead. You got in touch with the prospect and they let you give them a quote. Now, lets assume that your quote came in much higher, or they were ineligible with your company because of their claim history. It does not really matter. What matters is the fact that these leads are extremely valuable and should not be taken lightly. Too often, these leads are tossed in a folder with theopes of following up sometimes down the road. These were people whoave you all of their personal information. Most companies offer some type of leads management software where it will remind you when it's time to follow up with the prospect. Call them back in six months to try to quote it again.

One of the strongest reservations that agents have with internet leads is that at the same time their office is calling the prospect, so are three or four other insurance agencies. Six months later however, you will probably be the only one calling the prospect. You should have all of the “extremely valuable” quote information from the previous quote. Calling will let you know if the prospect actually switched carriers when you got the lead and possibly what you could have done differently to win the business. Maybe they switched to another company, but the application process was a nightmare or a billing mistake was made. The prospect may be anxious to switch again. If your internet lead follow up program is in place, you will be there to rescue them from their current carrier and grow your agency and your income.